Luxury brand identity design service | Fiona Gobbo Creative
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Strategic brand identity

From unique brand strategy to luxury branding design

As a European branding design studio, we help high-end and luxury brands with their brand positioning and brand identity design through strategic branding. With a strategic but personal approach, we can help you (and your team) take your brand to the next level.

Strategic branding

How we translate your unique brand strategy into a luxurious brand identity design

Does this sound like your brand or the company you work for?

 

→ The branding is not unique or distinctive enough

→ The brand identity is not consistent enough and lacks a professional look

→ You want to take your brand to the next level, but don’t know how?

 

Then it’s time to invest in the Strategic Brand Design service!

 

We are here for the visionary brand owners and companies. The trailblazers who want to break new ground in the luxury industry. But also the small luxury brands — for example a fashion brand with handmade cashmere sweaters, but also the boutiques where all high-end brands come together or local high-end hair dresser. A soft, everyday luxury brand such as Slip or Ouai that wants to give a daily experience a luxurious touch.

 

 

We want to help you make your vision a reality.

 

 

Within 4 to 6 weeks, we will work on establishing a visually strong brand with a firm brand strategy, in which we think along with the brand positioning within your market. After the project, there will be a unique, luxurious brand identity design AND a brand strategy that provides direction and insight into how to use your brand consistently.

INTRODUCTION & ON-BOARDING

When you fill out the form at the bottom of this page, we will contact you within 2 business days to schedule an introduction. During this introduction we focus on seeing if we are a match. If this is the case, the project is on-boarded by going through all business aspects: contract signing, the deposit and a questionnaire to get started.

 

• Introductory meeting

• Signing business agreement & deposit

• Brand strategy and identity questionnaire

STEP 1: BRAND STRATEGY & BRAND POSITIONING

The Strategy phase is the most crucial: it sets the mood, frameworks and vision for your brand. We’ll start with the brand positioning, what you want to achieve — entrepreneurial goals & brand essence — and who you want to attract. The central question is: Why should potential customers choose your brand?

 

In addition, in this phase we also discuss your visual inspiration and your expectations for the next phase.

 

• Branding strategy session

• Brand strategy sheets

STEP 2: VISUAL BRAND IDENTITY INCLUDING LOGO SUITE & BRAND SYSTEM

Based on the brand strategy, we start working on the brand identity, including logo design and other branding elements that suit your brand and appeal to the customers. A concept board is provided beforehand to shape the vision for it. As soon as you approve it, we will start working on the brand identity design and the other branding elements.

 

At the end of this phase, you have all the key elements that give your brand personality — from visual brand identity to tone of voice. Plus you will also receive a Brand Guide that you can share with the team so that branding can be used consistently.

 

• Concept board

• Brand personality

• Visual brand identity design including logo suite and brand system

• Brand Guide

• All designs* & materials* you can use digitally and for print

 

* Check the terms & conditions on what you’ll get. Source files are not included (unless it is discussed otherwise)..

STEP 3: MARKETING MATERIALS

This is where our marketing knowledge comes into play. In the branding strategy session we will also talk about the channels you will use to position or promote your brand, but also the customer journey that your (potential) customer goes through. Based on this information, we advise you which marketing materials are most suitable.

 

In addition to the marketing materials that help you promote your brand or make it visible, we also look at it from the branding perspective. Which finishes suit your brand? Consider, for example, luxury printing techniques such as gold foil, the type of paper or shapes. But also digital formats such as Instagram templates or PDF templates. We look at the strategy as well as the corporate identity design that has been created.

 

Because we focus on a diverse variation of companies with the SBD, the needs for marketing materials are quite diverse. In addition, the function of a marketing material is different as well. For example, one brand wants to use their business card for networking and another to make it easier to book an appointment. Therefore, two marketing materials are chosen from the list below:

 

• Business cards*

• Thank you note*

• 3 x Instagram Story or Reel templates

• 5 x Instagram Highlights

• 4 x Individual Instagram templates

• 1 x Instagram carroussel template

• Gift card*

• 1 x Branded pattern

• 1 x Branded sticker*

• 1 x Leatherhead design*

 

In addition to the standard marketing materials, you can also add the following materials separately:

 

• 5 x branded icons

• E-book design

• Extra social media templates

• (Realtor) Portfolio design*

• Catalog design*

• Menu design*

• Print* & digital flyer

• Poster design*

• Label design*

• Branded decal design*

• Packaging* & materials

 

Can’t find what you’re looking for? You can always mention the marketing materials you need in the contact form. Then we can look at what we can achieve.

 

* * Excluding printing costs

INCLUDED & EXCLUDED

Included in the Strategic Brand Design service:

 

Expert advice & 1-on-1 meetings (virtual)

Branding strategy session of approximately 1.5 hours

Brand identity including logo suite and branding system

Selected marketing materials & extra added designs

Brand guide including brand strategy and explanation of how to use your brand identity consistently

How to guide with an explanation of the materials you will receive

Two feedback moments per phase — first moment can be given feedback on everything and in the second moment only on the adjustments from the first moment

 

 

Excluded from the Strategic Brand Design service::

 

x Copyright on the designs — what you do get is a license to use the branding for your brand. You just can’t change the branding or resell it (in the event of a takeover or merger). If you want to take over the copyright, you can contact us about this.

 

x Spelling and grammar check.

 

x Editable files — these are the files in which the design can be modified. These are not supplied and cannot be purchased separately.

 

x More than two feedback rounds per phase — there are two feedback rounds including the service. For extra feedback rounds we charge an extra fee of € 75.00 excluding VAT per round per hour.

 

x Illustrations — we are not illustrators. You will have to outsource this separately or look for a brand designer who specializes in this area.

 

x Printing materials — advice is given on how and where to get your materials printed. The printing costs for this are at your own expense and are not included in the price of this service.

 

x Premium & paid fonts — this will of course be discussed with you in advance.

 

x Endless procrastination and no commitment — we have a rigid process and a timeline with milestones & deadlines. You outsource the project to us, but we also expect you to stick to the timeline and the agreements — just like you expect us to meet our deadlines. Of course we discuss this in advance and agreements are made in advance. It is ultimately a collaboration between us, your team and the brand.

IMPORTANT BEFORE YOU SCHEDULE A MEETING

Before you contact us, please be aware of the following:

 

• What is included and exclusive — or excluded — from the Strategic Brand Design Service. During the introduction, we really talk about your project and its implementation. We are not going to discuss what is and what is not included in this service. Of course you can ask questions about the materials that you will eventually receive.

 

• The time commitment — for this service to run smoothly, all parties must adhere to the timeline as agreed prior to the project. This applies to the timely delivery of the questionnaire and feedback, but also to the timely payment of invoices. Therefore, indicate in advance what suits you best and make time for it by checking how much time you need to be able to provide feedback, for example.

If the project is overrun, it will be scheduled at a later date. Please take into account that there will be a longer delay because only a limited number of projects are booked per month. In addition, a late fee will be charged because we need to create space in our schedule which results in missing out on other projects.

 

• Our terms and conditions — these are binding once the contract is signed, so please read them carefully. This way you are aware of what your rights and obligations are during our collaboration. You can find our general terms and conditions here.

 

• Our working hours — FGC can be reached from Monday to Thursday from 10:00 am to 5:00 pm. We respond to emails within two business days.

 

• Editable files & copyright — as a branding agency, we choose not to transfer them within a project. This is something that many graphic designers and brand designers do not do. Editable files include all files in which the customer can make adjustments to the design. Copyright means that you, as a customer, may freely use the branding created for your brand under license, but may not modify or resell it.

Editable files are not transferable. Copyright can be. We have a fixed fee for this. If you are interested in this, please indicate this during the introductory meeting so that it can be included in the quotation.

 

• Publication of the brand identity designs — the brand identity designs can be included in our portfolio and shared via social media as soon as the final design is ready. However, we can talk about confidentiality, if this applies to your project.

EXTRA'S & EXPANSIONS

The service can be expanded with additional services and designs. Keep in mind that the timeline will then be longer. This can be discussed during on-boarding. The total amount will also be higher than if you only book the Strategic Brand Design service.

STRATEGIC BRAND DESIGN PRICING

The price of the Strategic Brand Design service is € 2750 excluding VAT. The payment is done in parts: 50% non-refundable down payment, 25% upon delivery of the brand strategy and 25% upon completion of the project.

 

Please note that additional marketing materials or services will be billed differently and will be charged separately on the invoice.

Luxury Brand Identity | Fiona Gobbo Creative | Strategic Brand Strategy: Designing a unique strategic luxury brand identity based on the brand strategy

Strategische branding

Hoe we jullie unieke merkstrategie vertalen in een luxe huisstijl ontwerp

Does this sound like your brand or the company you work for?

 

→ The branding is not unique or distinctive enough

→ The brand identity is not consistent enough and lacks a professional look

→ You want to take your brand to the next level, but don’t know how?

 

Then it’s time to invest in the Strategic Brand Design service!

 

We are here for the visionary brand owners and companies. The trailblazers who want to break new ground in the luxury industry. But also the small luxury brands — for example a fashion brand with handmade cashmere sweaters, but also the boutiques where all high-end brands come together or local high-end hair dresser. A soft, everyday luxury brand such as Slip or Ouai that wants to give a daily experience a luxurious touch.

 

 

We want to help you make your vision a reality.

 

 

Within 4 to 6 weeks, we will work on establishing a visually strong brand with a firm brand strategy, in which we think along with the brand positioning within your market. After the project, there will be a unique, luxurious brand identity design AND a brand strategy that provides direction and insight into how to use your brand consistently.

INTRODUCTION & ON-BOARDING

When you fill out the form at the bottom of this page, we will contact you within 2 business days to schedule an introduction. During this introduction we focus on seeing if we are a match. If this is the case, the project is on-boarded by going through all business aspects: contract signing, the deposit and a questionnaire to get started.

 

• Introductory meeting

• Signing business agreement & deposit

• Brand strategy and identity questionnaire

STEP 1: BRAND STRATEGY & BRAND POSITIONING

The Strategy phase is the most crucial: it sets the mood, frameworks and vision for your brand. We’ll start with the brand positioning, what you want to achieve — entrepreneurial goals & brand essence — and who you want to attract. The central question is: Why should potential customers choose your brand?

 

In addition, in this phase we also discuss your visual inspiration and your expectations for the next phase.

 

• Branding strategy session

• Brand strategy sheets

STEP 2: VISUAL BRAND IDENTITY INCLUDING LOGO SUITE & BRAND SYSTEM

Based on the brand strategy, we start working on the brand identity, including logo design and other branding elements that suit your brand and appeal to the customers. A concept board is provided beforehand to shape the vision for it. As soon as you approve it, we will start working on the brand identity design and the other branding elements.

 

At the end of this phase, you have all the key elements that give your brand personality — from visual brand identity to tone of voice. Plus you will also receive a Brand Guide that you can share with the team so that branding can be used consistently.

 

• Concept board

• Brand personality

• Visual brand identity design including logo suite and brand system

• Brand Guide

• All designs* & materials* you can use digitally and for print

 

* Check the terms & conditions on what you’ll get. Source files are not included (unless it is discussed otherwise)..

STEP 3: MARKETING MATERIALS

This is where our marketing knowledge comes into play. In the branding strategy session we will also talk about the channels you will use to position or promote your brand, but also the customer journey that your (potential) customer goes through. Based on this information, we advise you which marketing materials are most suitable.

 

In addition to the marketing materials that help you promote your brand or make it visible, we also look at it from the branding perspective. Which finishes suit your brand? Consider, for example, luxury printing techniques such as gold foil, the type of paper or shapes. But also digital formats such as Instagram templates or PDF templates. We look at the strategy as well as the corporate identity design that has been created.

 

Because we focus on a diverse variation of companies with the SBD, the needs for marketing materials are quite diverse. In addition, the function of a marketing material is different as well. For example, one brand wants to use their business card for networking and another to make it easier to book an appointment. Therefore, two marketing materials are chosen from the list below:

 

• Business cards*

• Thank you note*

• 3 x Instagram Story or Reel templates

• 5 x Instagram Highlights

• 4 x Individual Instagram templates

• 1 x Instagram carroussel template

• Gift card*

• 1 x Branded pattern

• 1 x Branded sticker*

• 1 x Leatherhead design*

 

In addition to the standard marketing materials, you can also add the following materials separately:

 

• 5 x branded icons

• E-book design

• Extra social media templates

• (Realtor) Portfolio design*

• Catalog design*

• Menu design*

• Print* & digital flyer

• Poster design*

• Label design*

• Branded decal design*

• Packaging* & materials

 

Can’t find what you’re looking for? You can always mention the marketing materials you need in the contact form. Then we can look at what we can achieve.

 

* * Excluding printing costs

INCLUDED & EXCLUDED

Included in the Strategic Brand Design service:

 

Expert advice & 1-on-1 meetings (virtual)

Branding strategy session of approximately 1.5 hours

Brand identity including logo suite and branding system

Selected marketing materials & extra added designs

Brand guide including brand strategy and explanation of how to use your brand identity consistently

How to guide with an explanation of the materials you will receive

Two feedback moments per phase — first moment can be given feedback on everything and in the second moment only on the adjustments from the first moment

 

 

Excluded from the Strategic Brand Design service:

 

x Copyright on the designs — what you do get is a license to use the branding for your brand. You just can’t change the branding or resell it (in the event of a takeover or merger). If you want to take over the copyright, you can contact us about this.

 

x Spelling and grammar check.

 

x Editable files — these are the files in which the design can be modified. These are not supplied and cannot be purchased separately.

 

x More than two feedback rounds per phase — there are two feedback rounds including the service. For extra feedback rounds we charge an extra fee of € 75.00 excluding VAT per round per hour.

 

x Illustrations — we are not illustrators. You will have to outsource this separately or look for a brand designer who specializes in this area.

 

x Printing materials — advice is given on how and where to get your materials printed. The printing costs for this are at your own expense and are not included in the price of this service.

 

x Premium & paid fonts — this will of course be discussed with you in advance.

 

x Endless procrastination and no commitment — we have a rigid process and a timeline with milestones & deadlines. You outsource the project to us, but we also expect you to stick to the timeline and the agreements — just like you expect us to meet our deadlines. Of course we discuss this in advance and agreements are made in advance. It is ultimately a collaboration between us, your team and the brand.

IMPORTANT BEFORE YOU SCHEDULE A MEETING

Before you contact us, please be aware of the following:

 

• What is included and exclusive — or excluded — from the Strategic Brand Design Service. During the introduction, we really talk about your project and its implementation. We are not going to discuss what is and what is not included in this service. Of course you can ask questions about the materials that you will eventually receive.

 

• The time commitment — for this service to run smoothly, all parties must adhere to the timeline as agreed prior to the project. This applies to the timely delivery of the questionnaire and feedback, but also to the timely payment of invoices. Therefore, indicate in advance what suits you best and make time for it by checking how much time you need to be able to provide feedback, for example.

If the project is overrun, it will be scheduled at a later date. Please take into account that there will be a longer delay because only a limited number of projects are booked per month. In addition, a late fee will be charged because we need to create space in our schedule which results in missing out on other projects.

 

• Our terms and conditions — these are binding once the contract is signed, so please read them carefully. This way you are aware of what your rights and obligations are during our collaboration. You can find our general terms and conditions here.

 

• Our working hours — FGC can be reached from Monday to Thursday from 10:00 am to 5:00 pm. We respond to emails within two business days.

 

• Editable files & copyright — as a branding agency, we choose not to transfer them within a project. This is something that many graphic designers and brand designers do not do. Editable files include all files in which the customer can make adjustments to the design. Copyright means that you, as a customer, may freely use the branding created for your brand under license, but may not modify or resell it.

Editable files are not transferable. Copyright can be. We have a fixed fee for this. If you are interested in this, please indicate this during the introductory meeting so that it can be included in the quotation.

 

• Publication of the brand identity designs — the brand identity designs can be included in our portfolio and shared via social media as soon as the final design is ready. However, we can talk about confidentiality, if this applies to your project.

EXTRA'S & EXPANSIONS

The service can be expanded with additional services and designs. Keep in mind that the timeline will then be longer. This can be discussed during on-boarding. The total amount will also be higher than if you only book the Strategic Brand Design service.

STRATEGIC BRAND DESIGN PRICING

The price of the Strategic Brand Design service is € 2750 excluding VAT. The payment is done in parts: 50% non-refundable down payment, 25% upon delivery of the brand strategy and 25% upon completion of the project.

 

Please note that additional marketing materials or services will be billed differently and will be charged separately on the invoice.

“We don’t just create beautiful branding designs — We create beautiful branding designs based on goals & that drive results”

Reasons why
clients work
with us:

UNIQUE, LUXURY BRANDING DESIGNS

Clients come to us specifically for our design style — luxurious and businesslike with a touch of femininity. It’s really woven into our drive to create unique brand identities that stand out.  But our expertise is in designing luxury brand identities. Clients also love that we are analytical and know exactly how to get to the heart of what makes your brand unique.

PERSONAL & STRATEGIC APPROACH

We have a personal and strategic approach, communicate clearly about expectations and take the initiative to take a brand to the next level. Here, 1-on-1 contact is vital. This wat we can also provide the client the basic knowledge of how they can consistently use their branding for brand building.

 

In addition, we always work from a strategy towards a design or brand building plan. That’s why we always say, “We don’t just create pretty visuals — we create visuals based on goals & that get results”. The client will not just get a beautiful brand identity, but they also get the knowledge how to make the right choices and advice to take the brand to a higher level.

BRANDING EXPERT

We are not just a self-proclaimed branding expert. In addition to FGC, we have also gained work experience in different businesses in the field of branding and (content) marketing. We have a bachelor degree in marketing communicaties, minor in brand and specialization in content marketing. Plus we did various trainings and additional courses to keep our knowledge up to date. What is well received by clients is that broad knowledge of various disciplines. This enables us to think along with them about solutions that suit their unique brand needs.

 

For disciplines where we don’t have the knowledge available in-house, (creative) entrepreneurs and freelancers are called in who do. We guide the process together with them so that it is taken care for the client — something that are clients have mentioned is a plus because they can focus on other things within their brand.

 

From website and app developers to marketing communication specialists to copywriters — whatever you need to build your brand, we have a specialist in our network.

About the luxury branding agency & freelance team | Fiona Gobbo Creative | Founder Fiona Gobbo

Over Fiona Gobbo Creative

We will keep it real: without a strong strategy and branding, your luxury brand can’t grow.

We believe in empowering unique identities which means that we approach every project differently to fit the client. It’s the reason why you will work closely with founder Fiona Gobbo on your project but have a different set of freelancers working behind the scenes.

 

We are not a quick fix branding agency — building a brand that will last takes time and focus on the long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

 

And we are just as invested in your long term vision as you are. So let’s build your unique luxury brand together!

About the luxury branding agency & freelance team | Fiona Gobbo Creative | Founder Fiona Gobbo

Over Fiona Gobbo Creative

We will keep it real: without a strong strategy and branding, your luxury brand can’t grow.

We believe in empowering unique identities which means that we approach every project differently to fit the client. It’s the reason why you will work closely with founder Fiona Gobbo on your project but have a different set of freelancers working behind the scenes.

 

We are not a quick fix branding agency — building a brand that will last takes time and focus on the long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

 

And we are just as invested in your long term vision as you are. So let’s build your unique luxury brand together!

BRANDING IS LIKE A BIRKIN: IT’S AN INVESTMENT THAT YOU WILL EARN BACK WHEN DONE RIGHT.”

Ready to launch your luxury brand? Fill in the form:

We’ll contact you within two business days to talk about your branding design needs.

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All the rational facts to know

All the details on the SBD service

We are here to help but sometimes the answers are already answered. Don’t see your question? Use the contact form to share your question with us and we’ll get back to you within in two business days.

DO YOU OFFER ANY REBRANDING SERVICES?

 

The Strategic Brand Design is aimed at brands that are established and want to rebrand as well as luxury or high end brands who are just starting out. The only thing that would look differently in the process is that the brand strategy will be focused on a GAP-analysis instead of a new brand strategy. It is still possible to start over fresh but mostly with a rebranding you look at the current situation and where you want to take your brand.

IS A WEBSITE INCLUDED?

A website is not included in the price but can be booked alongside the SBD service. For websites I work together with a couple of website developers but contact will run through us.

HOW MANY ADJUSTMENT ROUNDS DO I GET?

Per phase you will get two adjustment rounds. In our timeline you will find the exact amount.

 

Need more adjustments rounds? We have a set fee per hour that we charge per extra adjustment round.

CAN I PAY IN TERMS?

Yes and no — confusing right? Let us explain.

 

You will pay 50% before we start te project. This is your deposit. We ask this to cover expenses related to the project and this way we know that you are motivated to work with us and put in the work. After the brand strategy we will send our second invoice of 25% and after the whole project is done we will send a final invoice for the remaining 25%. 

 

When all the invoices are paid, you will get all the files. This is custom for all our services at Fiona Gobbo Creative. 

HOW LONG DOES THE SBD TAKE?

In our experience, a full Strategic Brand Design or Rebranding takes about 4-8 weeks. We aim to keep it within 5 weeks but we take our time to create your branding.

 

If you work with us on a SBD we will share and discuss our timeline with milestones and deadlines — for both you and your team as well as for us. It is important to us that the whole process runs smoothly and that we can deliver the end results on time.

 

I’M NOT A LUXURY BRAND. CAN WE STILL WORK TOGETHER?

For us luxury is a pretty broad branche — you could be the next Hermès but you could also be a small business like a boutique or coffee shop. For us it is mostly important that you are a brand that wants to add something of quality to the world, you love our design style & are ready to commit to the project.