Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity in four weeks
3195
page-template,page-template-full_width,page-template-full_width-php,page,page-id-3195,page-child,parent-pageid-1556,bridge-core-2.4.9,sl-hide-outline-hover,ajax_fade,page_not_loaded,,qode-title-hidden,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-23.4,qode-theme-bridge,wpb-js-composer js-comp-ver-6.4.0,vc_responsive

Strategic Brand Design

Unique BRAND STRATEGY & luxury BRAND IDENTITY FOR YOUR BRAND

“We don’t just create beautiful visuals — we create beautiful visuals that are based on goals & drive results.”

 

Want to start investing in your long term vision for your luxury brand and embrace your unique luxury brand identity? We help you transform your vision in your dream luxury brand based on your goals & who you want to attract.

You’ve got a long term vision but creating the right image is not working out for you and your team. All the while you’ve entered a new phase in your business — you want to start off right this time or are ready to take things to the next level.

 

Because of everything going on, working on your strategy and branding for your luxury brand is on the back burner. Such a shame because your ideal client is being scooped up by other luxury brands who are creating stronger brand experiences. You’ve invested so much time (and money!) but the results are not getting you where you and your team want to be: growing and scaling.

We will keep it real: without a strong strategy and branding, your luxury brand can’t grow.

You can’t grow with just a strategy and pretty visuals won’t turn your fans or followers in loyal clients. They go hand in hand — you need both to build a successful luxury brand.

 

The Strategic Branding Design service is created specially for helping you in this situation. Together we will create a strategic, high-end luxury brand. We will discover exactly what drives your high-end brand and create a brand identity that will attract your ideal client.

The Strategic Branding Design will help you to:

 

✴︎ Take your luxury brand to the next level with your new strategy and branding that’s focused on your long term vision.

 

✴︎ Create a luxury brand identity to reflect your strategy and attracts plus connects you with your ideal client.

 

✴︎ Feel more empowered in the potential of your unique high-end brand — you know how to use your strategy to position yourself and branding to build your luxury brand.

Your luxury brand will be able to thrive and you get the tools to make your long term vision in a reality.

What makes the strategic brand design perfect for your brand & what we do differently from our competitors:

✴︎ We ALWAYS work from a strategy to a design or brand building plan. This will help you transform your vision into a brand design that will help make that vision come alive. Like we’ve mentioned over & over: “We don’t just create beautiful visuals — we create beautiful visuals based on goals & that drive results.”

 

✴︎ We help you create the luxury brand of your dreams. Our specialty is in luxury — it is in our DNA and drives us to thrive in our own business.

 

✴︎ You want a brand design that works for you but you struggle with consistently using it? We got you! After seeing many of our clients struggle with translating their strategy and branding into actions, we decided to make the SBD a service with several one-on-one sessions. We’ll take the time to help you by taking the creation part of the brand strategy & identity out of your hand but also help you implement it consistently.

 

✴︎ We have a freelance team that is ready to help take your brand to the next level. From website and app developers to marketing communications specialists to copywriters — whatever you need to build, we can hook you up.

 

✴︎ Our design style — luxurious, sleek and a touch of femininity.

Collaboration & framework

How we create your brand strategy & design it into a brand identity

Luxury Brand Identity | Fiona Gobbo Creative | Creating a clear long term vision as the base for the luxury brand identity

Step 1: explore & discover

Brand strategy

A clear long term vision for your luxury brand

 

The Strategy phase is the most crucial: it determines the ambiance, frameworks and vision for your high-end brand. We will create an unique pattern for your brand with the steps to take and translate it in a foundation on which to build. You will get a questionnaire to get to the core of your luxury brand. After the questionnaire our Brand Strategy session takes place in which we will create the base of your strategy. After we will create the Brand Strategy sheets.

 

At the end of this phase you know exactly how to position your luxury brand, what you want to achieve — the business goals and brand essence — and who you want to attract. But also why they should choose your brand over others.

 

Process

✴︎ Brand Strategy questionnaire

✴︎ Brand Strategy session

 

Deliverables

✴︎ Brand Strategy Sheets with a clear strategy & goals

Branding Framework | Luxury Brand Identity: Strategically designing unique branding & corporate identity for luxury brands

Step 2: brand personality & visual identity

Brand identity

Branding including brand personality and brand identity

 

The strategy creates an unique brand identity that suits your brand and attracts the right ideal customer. First, you’ll receive the second questionnaire. This will the base for our Brand Identity session that will take place after. When we’ve fine-tuned your brand identity in our session together, you will receive a concept board with all the elements for your branding. After approval, we’ll start creating the visual identity.

 

At the end of this phase your brand will have all the crucial elements to give life to your brand personality — from visual brand identity to tone of voice. Plus you will have a Brand Guide you can use among the team to keep the branding consistent.

 

Process

✴︎ Brand Identity questionnaire

✴︎ Brand personality session

✴︎ Concept board

✴︎ Branding design & rest of the materials

 

Deliverables

✴︎ Brand personality & tone of voice

✴︎ Visual identity including your main logo, variants, colors, typography & more

✴︎ Brand Guide — how to use your branding consistently

✴︎ File Guide — how to use the different files & when

✴︎ Off-boarding ebook with tips on how to start building your brand & create online visibility

✴︎ All designs* & materials* you can use digitally and for print

 

* Check the terms & conditions on what you’ll get. Source files are not included (unless it is discussed otherwise).

Luxury Brand Identity | Fiona Gobbo Creative | Collateral materials to (re)build your luxury brand

Step 3: Extra designs

Collateral materials

The branding materials to start your brand with

 

Included in the SBD are these collateral materials:

 

✴︎ Custom business cards

✴︎ Social media launch kit

✴︎ Compliments card

 

You can book extra:

 

✴︎ Website design

✴︎ Ebook design

✴︎ Social media templates

✴︎ Stories templates

✴︎ Highlight covers

✴︎ Printed and digital flyer design

✴︎ Poster design

✴︎ Label or sticker design

✴︎ Custom printed or digital designs

 

Can’t find what you are looking for? You can add the collateral material in the last box of the booking form and we can see what we can do for you and your team.

Luxury Brand Identity | Fiona Gobbo Creative | Creating a clear long term vision as the base for the luxury brand identity

Getting acquainted & on-boarding

Before we start

The process before we work together:

 

✴︎ Introduction meeting: When you fill in the form below, you will receive a welcome kit and an email to book your appointment scheduler. The appointment scheduler is for the (digital) meeting to see if we are a match. If we are, we will start the on-barding phase.

 

✴︎ On-boarding phase: During this phase we start getting you & your team ready to start the project. We will ask you to sign the contract, ask for a deposit and send you the first questionnaire.

 

And then we are off to start your project! Want the full process & timeline for a project? You can find it here.

Luxury Brand Identity | Fiona Gobbo Creative | Let's (re)build your luxury brand

The next level

Brand building

Extra content and marketing materials you can add

 

Want extra content to create a brand experience around your brand? The Strategic Brand Building service is the right service for your brand. You can put together your own plan to launch and build your luxury brand.

 

What you’ll get:

 

✴︎ Brand touch point plan based on customer journey

✴︎ A custom made plan with the materials & optimizations you will need to start building your brand

Luxury Brand Identity | Fiona Gobbo Creative | Creating a clear long term vision as the base for the luxury brand identity

Step 1: explore & discover

Brand strategy

A clear long term vision for your luxury brand

 

The Strategy phase is the most crucial: it determines the ambiance, frameworks and vision for your high-end brand. We will create an unique pattern for your brand with the steps to take and translate it in a foundation on which to build. You will get a questionnaire to get to the core of your luxury brand. After the questionnaire our Brand Strategy session takes place in which we will create the base of your strategy. After we will create the Brand Strategy sheets.

 

At the end of this phase you know exactly how to position your luxury brand, what you want to achieve — the business goals and brand essence — and who you want to attract. But also why they should choose your brand over others.

 

Process

✴︎ Brand Strategy questionnaire

✴︎ Brand Strategy session

 

Deliverables

✴︎ Brand Strategy Sheets with a clear strategy & goals

Branding Framework | Luxury Brand Identity: Strategically designing unique branding & corporate identity for luxury brands

Step 2: brand personality & visual identity

Brand identity

Branding including brand personality and brand identity

 

The strategy creates an unique brand identity that suits your brand and attracts the right ideal customer. First, you’ll receive the second questionnaire. This will the base for our Brand Identity session that will take place after. When we’ve fine-tuned your brand identity in our session together, you will receive a concept board with all the elements for your branding. After approval, we’ll start creating the visual identity.

 

At the end of this phase your brand will have all the crucial elements to give life to your brand personality — from visual brand identity to tone of voice. Plus you will have a Brand Guide you can use among the team to keep the branding consistent.

 

Process

✴︎ Brand Identity questionnaire

✴︎ Brand personality session

✴︎ Concept board

✴︎ Branding design & rest of the materials

 

Deliverables

✴︎ Brand personality & tone of voice

✴︎ Visual identity including your main logo, variants, colors, typography & more

✴︎ Brand Guide — how to use your branding consistently

✴︎ File Guide — how to use the different files & when

✴︎ Off-boarding ebook with tips on how to start building your brand & create online visibility

✴︎ All designs* & materials* you can use digitally and for print

 

* Check the terms & conditions on what you’ll get. Source files are not included (unless it is discussed otherwise).

Luxury Brand Identity | Fiona Gobbo Creative | Collateral materials to (re)build your luxury brand

Step 3: Extra designs

Collateral materials

The branding materials to start your brand with

 

Included in the SBD are these collateral materials:

 

✴︎ Custom business cards

✴︎ Social media launch kit

✴︎ Compliments card

 

You can book extra:

 

✴︎ Website design

✴︎ Ebook design

✴︎ Social media templates

✴︎ Stories templates

✴︎ Highlight covers

✴︎ Printed and digital flyer design

✴︎ Poster design

✴︎ Label or sticker design

✴︎ Custom printed or digital designs

 

Can’t find what you are looking for? You can add the collateral material in the last box of the booking form and we can see what we can do for you and your team.

Luxury Brand Identity | Fiona Gobbo Creative | Creating a clear long term vision as the base for the luxury brand identity

Getting acquainted & on-boarding

Before we start

The process before we work together:

 

✴︎ Introduction meeting: When you fill in the form below, you will receive a welcome kit and an email to book your appointment scheduler. The appointment scheduler is for the (digital) meeting to see if we are a match. If we are, we will start the on-barding phase.

 

✴︎ On-boarding phase: During this phase we start getting you & your team ready to start the project. We will ask you to sign the contract, ask for a deposit and send you the first questionnaire.

 

And then we are off to start your project! Want the full process & timeline for a project? You can find it here.

Luxury Brand Identity | Fiona Gobbo Creative | Let's (re)build your luxury brand

The next level

Brand building

Extra content and marketing materials you can add

 

Want extra content to create a brand experience around your brand? The Strategic Brand Building service is the right service for your brand. You can put together your own plan to launch and build your luxury brand.

 

What you’ll get:

 

✴︎ Brand touch point plan based on customer journey

✴︎ Extra: brand strategy & rebranding or new brand identity

✴︎ 3, 6 or 12 month subscription & one team to help build your brand experience

“We don’t just create beautiful visuals — We create beautiful visuals based on goals & that drive results”

Reasons why clients worked with us:

✴︎ That we are prepared to make sure the result is uniquely yours — clients loved that we are analytical and know exactly how to get to the core of what makes you and your brand unique.

 

✴︎ We have a personal approach, clearly communicate about expectations and take initiative to take a brand to the next level.

 

✴︎ There is a lot of in-house knowledge about branding but also other bordering disciplines. This is taken to the next level by working together with our freelance collaborators.

 

✴︎ Agian, our design style — luxurious, sleek and a touch of femininity.

About the luxury branding agency & freelance team | Fiona Gobbo Creative | Founder Fiona Gobbo

About Fiona Gobbo Creative

“Branding is like a Birkin: it’s an investment that you will earn back when done right.” — Fiona Gobbo

We believe in empowering unique identities which means that we approach every project differently to fit the client. It’s the reason why you will work closely with founder Fiona Gobbo on your project but have a different set of freelancers working behind the scenes.

 

We are not a quick fix branding agency — building a brand that will last takes time and focus on the long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

 

And we are just as invested in your long term vision as you are. So let’s build your unique luxury brand together!

About the luxury branding agency & freelance team | Fiona Gobbo Creative | Founder Fiona Gobbo

About Fiona Gobbo Creative

“Branding is like a Birkin: it’s an investment that you will earn back when done right.” — Fiona Gobbo

We believe in empowering unique identities which means that we approach every project differently to fit the client. It’s the reason why you will work closely with founder Fiona Gobbo on your project but have a different set of freelancers working behind the scenes.

 

We are not a quick fix branding agency — building a brand that will last takes time and focus on the long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

 

And we are just as invested in your long term vision as you are. So let’s build your unique luxury brand together!

Ready to start creating your unique luxury brand? 

Invest in your long term vision with the Strategic Branding Design service and:

✴︎ Take your luxury brand to the next level with your new strategy and branding that’s focused on your long term vision.

 

✴︎ Create a luxury brand identity to reflect your strategy.

 

✴︎ Attract your ideal client and connect with them.

 

✴︎ Feel more empowered in the potential of your unique high-end brand — you know how to use your strategy to position yourself and branding to build your luxury brand.

And get:

✴︎ Brand strategy sheets that can be used as reference material for you and your team. In it you’ll find the essence of your brand, ideal client you want to focus on, the opportunities to take & more.

 

✴︎ A brand book that you can share with the team in order to start building your luxury brand with your branding explained.

 

✴︎ All the designs* and materials* plus an additional e-book with tips & tricks to elevate your brand.

 

✴︎ A little gift!

 

* Check the terms & conditions on what you’ll get. Source files are not included (unless it is discussed otherwise).

Ready to launch your luxury brand? Fill in the form:

All the rational facts to know

All the details on the SBD service

We are here to help but sometimes the answers are already answered. Don’t see your question? Use the contact form to share your question with us and we’ll get back to you within in two business days.

WHAT YOU DO GET & WHAT YOU DO NOT GET WITH THE SBD

What you do get:

✴︎ Brand Strategy & session — you will get an overview of your strategy in the form of a PDF. The process of creating the strategy will be done in session with you and, if applicable, your team.

 

✴︎ Brand Identity — this doesn’t just consists of the visual (the designs will be send to you in various types of files that are needed — with the exception of the source files) and the non-visual identity like the tone of voice for example (is included in the brand guide).

 

✴︎ Brand guide — this is not just your style guide (how to use your visual branding correctly) but also a reference guide for strategic choices for your brand (tone of voice, your target audience, for example) that make up your branding. You can use this as a reference guide for you and your team to get on the same page on how to showcase the luxury brand but you can also share it with third parties you are working with (website developer or social media manager for example).

 

✴︎ Business cards, compliments card & social media launch kit — These are the standard collateral materials you get included in the SBD. You have the option to book extra collateral materials for your brand.

 

✴︎ Off-boarding ebook — At the end of the project you will get an e-book filled with information on how to use your branding, tips & tricks and to get you started to take the next step: build you brand!

 

✴︎ Expert advice & 1:1-meetings (virtual for the time being) — Throughout the whole process you will work together 1:1 with Fiona Gobbo, founder but also brand strategist & designer at Fiona Gobbo Creative and expert on (luxury) branding.

 

What you don’t get:

✴︎ Copyright: this is standard for designs, the copyright will be held by Fiona Gobbo Creative. What you do get is a license to use the branding for your brand but you can’t adjust or sell the designs (for a takeover or merger for example). However, if needed or wanted, you can buy the copyright.

 

✴︎ Source files: the source files are the files in which the design can be adjusted. The same applies as with the copyright: if needed or wanted, you can buy the source files.

 

✴︎ Endless adjustments or no commitment — We have a set amount of adjustments per phase in the process and we have a timeline with milestones & deadlines. You are outsourcing the project to us, but we also expect you to stick to the agreements in the timeline — just as much as you expect us to keep our deadlines. Of course these are discussed and agreed upon in advance. In the end, is a collaboration between us and you, your team and your brand.

THE PRICE OF THE SBD

If you want a price indication, you can use the form here and click on ‘price or more information’ and send a request.

 

In case you are wondering why the price isn’t mentioned on the website: For us it is more important that someone wants to work with us. We do understand that price is a big consideration when looking for a brand designer or strategist but in our own experience ‘wanting to work with us’ weighs more in the process than the price. Our advice is always to be strategic about it — you need to put in what you want to make because money attracts money. If you want the luxury experience, you have to spend luxury money.

 

Our prices are therefore based on:

✴︎ Our design skills

✴︎ Licensing fees

✴︎ 1:1 meetings & expert advice

✴︎ Value we deliver so you can grow

 

It isn’t simply based on how much time something costs but on the value you get in return.

 

DO YOU OFFER ANY REBRANDING SERVICES?

 

The Strategic Brand Design is aimed at brands that are established and want to rebrand as well as luxury or high end brands who are just starting out. The only thing that would look differently in the process is that the brand strategy will be focused on a GAP-analysis instead of a new brand strategy. It is still possible to start over fresh but mostly with a rebranding you look at the current situation and where you want to take your brand.

IS A WEBSITE INCLUDED?

A website is not included in the price but can be booked alongside the SBD service. For websites I work together with a couple of website developers but contact will run through us.

HOW MANY ADJUSTMENT ROUNDS DO I GET?

Per phase you will get two adjustment rounds. In our timeline you will find the exact amount.

 

Need more adjustments rounds? We have a set fee per hour that we charge per extra adjustment round.

CAN I PAY IN TERMS?

Yes and no — confusing right? Let us explain.

 

You will pay 50% before we start te project. This is your deposit. We ask this to cover expenses related to the project and this way we know that you are motivated to work with us and put in the work. After the brand strategy we will send our second invoice of 25% and after the whole project is done we will send a final invoice for the remaining 25%. 

 

When all the invoices are paid, you will get all the files. This is custom for all our services at Fiona Gobbo Creative. 

HOW LONG DOES THE SBD TAKE?

In our experience, a full Strategic Brand Design or Rebranding takes about 4-8 weeks. We aim to keep it within 5 weeks but we take our time to create your branding.

 

If you work with us on a SBD we will share and discuss our timeline with milestones and deadlines — for both you and your team as well as for us. It is important to us that the whole process runs smoothly and that we can deliver the end results on time.

 

WHAT OTHER SERVICES DO YOU OFFER?

✴︎ Strategic Brand Building service — for the luxury brand who wants to create their strategy & branding but also wants to start building their brand through different channels. Check out the service page for all the building blocks to choose from.

 

✴︎ Strategic Creative Direction service — Do you want to hire us for a one-off project like a product launch or cross-medial campaign? Get in touch to discuss options.

 

I’M NOT A LUXURY BRAND. CAN WE STILL WORK TOGETHER?

For us luxury is a pretty broad branche — you could be the next Hermès but you could also be a small business like a boutique or coffee shop. For us it is mostly important that you are a brand that wants to add something of quality to the world, you love our design style & are ready to commit to the project.

 

Fiona Gobbo Creative uses cookies to make sure that you get the best website experience. By clicking on accept you are aware and accept the cookies we use to collect information. Don't want to accept all types of cookies? Adjust your Cookie Settings here.

Cookie instellingen

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.