Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity in four weeks
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luxury brand identity & branding

STRATEGIC BRAND DESIGN

Luxury brand identity for a cohesive look in 4-6 weeks.

luxury brand identity & branding

STRATEGIC BRAND DESIGN

Luxury brand identity for a cohesive look in 4-6 weeks.

You know what separates a successful luxury brand from others? Having a clear, strategic brand that is visually cohesive. It’s about making the right choices and sticking to your why. Often times potential clients choose who to buy from based on clear communication of what a brand stands for. Especially for luxury and aspirational brands it’s the total package that hooks a client in.

 

So let’s create some magic.

 

I’m Fiona Gobbo and can I create a strategic, cohesive luxury brand identity for aspirational, premium and luxury brands. I will make sure that the brands clearly communicate their purpose, what they stand for and who they want to attract through their visual story.

You know what separates a successful luxury brand from others? Having a clear, strategic brand that is visually cohesive. It’s about making the right choices and sticking to your why. Often times potential clients choose who to buy from based on clear communication of what a brand stands for. Especially for luxury and aspirational brands it’s the total package that hooks a client in.

 

So let’s create some magic.

 

I’m Fiona Gobbo and I create a strategic, cohesive luxury brand identity for aspirational, premium and luxury brands. I make sure that the brands clearly communicate their purpose, what they stand for and who they want to attract through their visual story.

Do you have a quality product or service?

 

But don’t know how to create a quality, luxury brand identity?

Do you have a quality product or service?

 

But don’t know how to create a quality, luxury brand identity?

The strategic brand design is perfect if you:

 

~ Are a luxury, premium or aspirational brand and want to look the part.

 

Or are a fashion or lifestyle blogger and want to elevate your personal brand.

 

Want to attract your dream client & convert them to a loyal consumer.

 

Are overwhelmed with the whole design process and need someone to help create the perfect brand.

The strategic brand design is perfect if you:

 

~ Are a luxury, premium or aspirational brand and want to look the part.

 

Or are a fashion or lifestyle blogger and want to elevate your personal brand.

 

Want to attract your dream client & convert them to a loyal consumer.

 

Are overwhelmed with the whole design process and need someone to help create the perfect brand.

What can you expect from the strategic brand design?

Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity for brands and businesses

EXPLORING YOUR BRAND

THE FIRST STEP

We’ll dive into your brand: why do you do what you do? What are your goals? And who is your dream client? To get to the bottom of it, I will send you a questionnaire, with questions before we have our one on one session about your brand or company and how we can translate it into a strategic, cohesive visual brand.

Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity for brands and businesses

YOUR BRAND IDENTITY

BRANDING & CREATION

After exploring your brand I go to work. I will take you along every step of the way so we can mix your vision with my expert guidance to create your strategic, cohesive brand identity. This includes a mood board to set the tone, your main logo followed by logo variants and fonts, colors and textures (if needed). Your brand identity also includes your tone of voice — how do you communicate with your dream clients.

Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity for brands and businesses

BRAND GUIDE

GUIDANCE

Now that you have a strategic brand identity you want to make sure it’s cohesive over all of your brand touchpoints — your website, social media, print design, you name it. That’s why this service also includes a brand guide. The brand guide will help you make sure you use your brand identity to its full potential and in line with your strategy. It’s also a handy guide for people who work for or with you.

Strategic Brand Design | Fiona Gobbo Creative | Designing a luxury brand identity for brands and businesses

COLLATERAL DESIGNS

MARKETING & TOUCH POINTS

At the beginning of your strategic brand design you get to choose three collateral designs. Which ever you choose, I’ll make sure they represent your brand, your purpose and attract your dream clients.

Fiona Gobbo | Fiona Gobbo Creative | Owner & brand designer behind Fiona Gobbo Creative | Brand stylist & social media strategist

The woman behind the brand

CIAO

Hi there! I’m Fiona Gobbothe creator behind the Fiona Gobbo Creative brand.

 

I’m a branding expert, brand designer and social media strategist. I’m very analytical, a social introvert and strategic creative. Branding has always been something I’ve been passioned about from an early age. From creating my own personal brand by dressing a certain way in high school to always approaching projects in college from a branding point of view to creating my own brand. It has always been a part of my life. In the recent years I expanded it with design. That’s how the strategic brand design was created — from a passion of creating beautiful and strategic brands.

THIS IS WHAT OTHERS HAVE TO SAY…

WHAT OTHERS HAVE TO SAY ABOUT
OUR COLLABORATIONS

logo-2019-12

Are You Ready To Create The Brand Of Your Dreams?

Book Your Slot Right Now!

BOOKINGS OPEN FOR FALL

The woman behind the brand

CIAO

Hi there! I’m Fiona Gobbothe creator behind the Fiona Gobbo Creative brand.

 

I’m a branding expert, brand designer and social media strategist. I’m very analytical, a social introvert and strategic creative. Branding has always been something I’ve been passioned about from an early age. From creating my own personal brand by dressing a certain way in high school to always approaching projects in college from a branding point of view to creating my own brand. It has always been a part of my life. In the recent years I expanded it with design. That’s how the strategic brand design was created — from a passion of creating beautiful and strategic brands.

THIS IS WHAT OTHERS HAVE TO SAY…

WHAT OTHERS HAVE TO SAY ABOUT
OUR COLLABORATIONS

logo-2019-12

Are You Ready To Create The Luxury Brand Identity Of Your Dreams?

Book Your Slot Right Now!

BOOKINGS OPEN FOR FALL

What do I end up with at the end of the strategic brand experience?

 

~ A beautifully designed strategic, cohesive brand identity including a main logo with variants, fonts, colors, inspiration and textures.

 

A brand guide that maximizes your brand. You can also reference it every time you create a new brand touchpoint — a social media channel, flyer, (e)book, advert and more. Thanks to the brand guide your branding and message will stay cohesive.

 

Three collateral designs of your choosing  listed in the questionnaire — that are in line with your brand, purpose and will attract your dream client.

 

Several handy printables to take your brand even further to the top.

 

But most of all a brand you’re proud of, radiates what your brand or company stand for and one that attracts your dream client.

What’s not included:

 

~ The editable files.

 

~ No more than two feedback rounds per design phase.

 

The copyright to the designs unless we agreed upon something different that will include additional costs. You can read more about the copyright of the designs and what you can and cannot do here.

 

 A brand you’re NOT proud of.

What do I end up with at the end of the strategic brand experience?

 

~ A beautifully designed strategic, cohesive brand identity including a main logo with variants, fonts, colors, inspiration and textures.

 

A brand guide that maximizes your brand. You can also reference it every time you create a new brand touchpoint — a social media channel, flyer, (e)book, advert and more. Thanks to the brand guide your branding and message will stay cohesive.

 

Three collateral designs of your choosing  listed in the questionnaire — that are in line with your brand, purpose and will attract your dream client.

 

Several handy printables to take your brand even further to the top.

 

But most of all a brand you’re proud of, radiates what your brand or company stand for and one that attracts your dream client.

What’s not included:

 

~ The editable files.

 

~ No more than two feedback rounds per design phase.

 

The copyright to the designs unless we agreed upon something different that will include additional costs. You can read more about the copyright of the designs and what you can and cannot do here.

 

 A brand you’re NOT proud of.

YOU CREATE VALUE, OFFER QUALITY AND WANT A BRAND THAT RADIATES YOUR PURPOSE.

Got a question?

 

I’ve gathered the most frequently asked ones.

DON’T SEE YOUR QUESTION?

Q: HOW DOES THE STRATEGIC BRAND DESIGN TAKE?

A: It takes 4-6 weeks depending on the collateral designs and other add ons. It’s an experience that requires you to collaborate with me. So it also depends on how much time and how fast you take to respond.

Q: HOW MUCH DOES THE STRATEGIC BRAND DESIGN COST?

A: The Strategic Brand Design is a brand identity design service that costs € 1.500,00 excl. 21% VAT. This price is based on the amount of time that’s invested in the designs and the value that I offer.

Q: CAN I PAY IN TERMS?

A: Yes and no. You always pay 50% of the full amount as a downpayment before we start the process. This way I know you’re ready to invest in your brand and you really want to work with me. The last 50% can be paid into two parts. When the whole payment is fulfilled, I will send you all the finished designs.

Q: I JUST STARTED MY BRAND AND DON'T HAVE A BIG BUDGET. DO YOU DESIGN FOR BRANDS WITH A SMALLER BUDGET?

A: I do! If you just started — under 1,5 years ago — you can book the starter logo service that includes a logo design. You can expand it with more options like a brand board or social media strategy.

Q: DO YOU JUST DESIGN LOGO'S?

A: As a strategic brand designer I don’t believe in having just a logo makes the brand. Branding is more than just a logo. It needs to be a strategic thought out visual story that mixes your purpose, what you stand for and who you want to attract. Just a logo doesn’t do that. I have worked with brands who already have a strategy, colors, etc. but didn’t have THE logo that represented what they wanted to radiate. In that case I do make just a logo. If you’re interested in that, please contact me. However, I still highly recommend to go through the whole Strategic Brand Design. But that’s just my expert opinion.

Q: WHAT IS YOUR BACKGROUND IN DESIGN & BRANDING?

A: I actually have a background in communications. I always been interested in branding and made most of my choice based on it — even without noticing. In college I entered at a fashion and lifestyle PR agency where I did research on content marketing. Back then it was a new marketing form that wasn’t being used by brands. A couple of years later I did a content creation traineeship — where I also rediscovered my love and passion for design — and worked as a content creator at a marketing agency. Since then I’m also working as a freelance brand designer.

Q: DO YOU ONLY DESIGN FOR ASPIRATIONAL, PREMIUM OR LUXURY BRANDS?

A: Yes I do. I made this decision because I realized that these are the type of brands I feel most passionate about — I’m an avid luxury brand lover. However, luxury and aspirational are pretty wide terms to me. To me luxury is elegance, comfort and beauty but I also love to help aspirational brands of other girlbosses.

YOU CREATE VALUE, OFFER QUALITY AND WANT A BRAND THAT RADIATES YOUR PURPOSE.

Got a question?

 

I’ve gathered the most frequently asked ones.

DON’T SEE YOUR QUESTION?

Q: HOW DOES THE STRATEGIC BRAND DESIGN TAKE?

A: It takes 4-6 weeks depending on the collateral designs and other add ons. It’s an experience that requires you to collaborate with me. So it also depends on how much time and how fast you take to respond.

Q: HOW MUCH DOES THE STRATEGIC BRAND DESIGN COST?

A: The Strategic Brand Design is a brand identity design service that costs € 1.500,00 excl. 21% VAT. This price is based on the amount of time that’s invested in the designs and the value that I offer.

Q: CAN I PAY IN TERMS?

A: Yes and no. You always pay 50% of the full amount as a downpayment before we start the process. This way I know you’re ready to invest in your brand and you really want to work with me. The last 50% can be paid into two parts. When the whole payment is fulfilled, I will send you all the finished designs.

Q: I JUST STARTED MY BRAND AND DON'T HAVE A BIG BUDGET. DO YOU DESIGN FOR BRANDS WITH A SMALLER BUDGET?

A: I do! If you just started — under 1,5 years ago — you can book the starter logo service that includes a logo design. You can expand it with more options like a brand board or social media strategy.

Q: DO YOU JUST DESIGN LOGO'S?

A: As a strategic brand designer I don’t believe in having just a logo makes the brand. Branding is more than just a logo. It needs to be a strategic thought out visual story that mixes your purpose, what you stand for and who you want to attract. Just a logo doesn’t do that. I have worked with brands who already have a strategy, colors, etc. but didn’t have THE logo that represented what they wanted to radiate. In that case I do make just a logo. If you’re interested in that, please contact me. However, I still highly recommend to go through the whole Strategic Brand Design. But that’s just my expert opinion.

Q: WHAT IS YOUR BACKGROUND IN DESIGN & BRANDING?

A: I actually have a background in communications. I always been interested in branding and made most of my choice based on it — even without noticing. In college I entered at a fashion and lifestyle PR agency where I did research on content marketing. Back then it was a new marketing form that wasn’t being used by brands. A couple of years later I did a content creation traineeship — where I also rediscovered my love and passion for design — and worked as a content creator at a marketing agency. Since then I’m also working as a freelance brand designer.

Q: DO YOU ONLY DESIGN FOR ASPIRATIONAL, PREMIUM OR LUXURY BRANDS?

A: Yes I do. I made this decision because I realized that these are the type of brands I feel most passionate about — I’m an avid luxury brand lover. However, luxury and aspirational are pretty wide terms to me. To me luxury is elegance, comfort and beauty but I also love to help aspirational brands of other girlbosses.

Don’t Wait Any Longer To Create The Luxury Brand Identity Of Your Dreams!

Book Your Slot Right Now:

BOOKINGS OPEN FOR FALL

What I’ll create for you:

 

~ A beautiful, strategic and cohesive brand that you’re proud of and radiates your why & what your brand or company stands for.

 

~ A brand guide you can reference to on how to maximize your branding.

 

~ A visual way to connect with your dream clients. 

Don’t Wait Any Longer To Create The Luxury Brand Identity Of Your Dreams! Book Your Slot Right Now:

BOOKINGS OPEN FOR FALL

What I’ll create for you:

 

~ A beautiful, strategic and cohesive brand that you’re proud of and radiates your why & what your brand or company stands for.

 

~ A brand guide you can reference to on how to maximize your branding.

 

~ A visual way to connect with your dream clients.