Strategic Brand Building | Fiona Gobbo Creative | (Re)building luxury brands
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Strategic Brand building

Translating your unique identity & strategy into a brand experience

Do you and your team want to start attracting your ideal client and build your luxury brand? Get clarity, results and save time? This is how we can help you.

You’ve got a well thought-out strategy and your branding is ready for the (re)launch of your luxury brand — but then what?

That’s the exact moment when we see things go wrong for brands — they do not know how to execute their strategy and how to use their branding correctly & consistently.

The translation, that is where the Strategic Brand Building service comes into play: we are going to start building your luxury brand.

That is where your brand experience comes into play — all the points of contact and communication between your luxury brand and the ideal client need to reflect the brand personality & identity of your brand. By optimizing, adding and removing brand touch points, you will create a brand experience that will help build your brandname, awareness and equity. Turning an ideal client into a customer, building a relationship that creates loyalty and let them become the ambassadors of your brand.

The Strategic Brand Building service is fully tailored to the needs and goals of your high-end brand. Just as your strategy and branding is unique, the way we are attracting your ideal clients is also unique — the translation, the content and the mix of channels that we will us.

The strategic brand building service is unique & perfect if you:

✴︎ Want a tailor-made plan for your luxury brand — choosing specific communication tools that match your strategy and goals is what we do. It is a mix based on what will get you and your team the desired results for your luxury brand.

 

✴︎ Are looking to build your brand AND attract the right client — we will not only create a customer journey but we will also create a brand touch points plan with actions to take to make sure your full brand experience is on brand.

 

✴︎ Want one point of contact — instead of working together with different agencies, Fiona Gobbo is your contact within FGC the agency and behind the scenes you will have a team of freelancers realizing visibility and results for your brand.

Brand building Process

How we work together to create a strong brand experience to (re)build

Phase 1: get clear & plan the optimizations

Brand touch points & Customer journey

Discovering your ideal clients needs & the right marketingmix

 

In the first phase we will create a customer journey and a brand touch points wheel for the current situation to see where your brand stands at the moment.

 

First step in this phase is building an extensive customer journey profile — which information does your ideal client need or value in what part of their buying journey, what are you offering right now and what needs to change. The second step is making an inventory of all the brand touch points a client comes in contact with during their brand experience. Based on both steps we will make a plan of action with optimizations & opportunities to take.

 

After finalizing these plans, we will create three different options to work on: a thee months, six months or year plan. You can, after this phase, choose to work on the optimizations with your team. Or you could work with us on a subscription & retainer based model. For the latter, we will rally together a freelance team to start building your luxury brand.

 

✴︎ Brand touch points wheel

✴︎ Customer journey

✴︎ Marketingmix

✴︎ Actions, opportunities & optimizations

✴︎ Creating the team

Strategic Brand Building | Fiona Gobbo Creative | Developing & creating content to build luxury brands

Phase 2: Let’s build your luxury brand

Brand building

Putting the plan into action

 

The team is created and briefed on the changes that need to be made. This process is tailor-made to fit the goals and ideal client you and your team want to attract as well as the duration of the project — that is why this step will look differently per brand.

 

However, there will be regular meetings to discuss progress and to change course when needed.

 

✴︎ Creation

✴︎ Development

✴︎ Optimization

Keep on building

Optimizing the brand experience

Building a brand to last

 

Don’t want to end our collaboration? The Strategic Brand Building service is also build to last — you can extend our collaboration every time a project ends. For us, branding is a living process; you need to keep evolving and optimizing.

 

✴︎ Extend our collaboration

✴︎ Change course or optimize the process

✴︎ Achieve your long term vision — and aim higher

Phase 1: get clear & plan the optimizations

Brand touch points & Customer journey

Discovering your ideal clients needs & the right marketingmix

 

In the first phase we will create a customer journey and a brand touch points wheel for the current situation to see where your brand stands at the moment.

 

First step in this phase is building an extensive customer journey profile — which information does your ideal client need or value in what part of their buying journey, what are you offering right now and what needs to change. The second step is making an inventory of all the brand touch points a client comes in contact with during their brand experience. Based on both steps we will make a plan of action with optimizations & opportunities to take.

 

After finalizing these plans, we will create three different options to work on: a thee months, six months or year plan. You can, after this phase, choose to work on the optimizations with your team. Or you could work with us on a subscription & retainer based model. For the latter, we will rally together a freelance team to start building your luxury brand.

 

✴︎ Brand touch points wheel

✴︎ Customer journey

✴︎ Marketingmix

✴︎ Actions, opportunities & optimizations

✴︎ Creating the team

Strategic Brand Building | Fiona Gobbo Creative | Developing & creating content to build luxury brands

Phase 2: Let’s build your luxury brand

Brand building

Putting the plan into action

 

The team is created and briefed on the changes that need to be made. This process is tailor-made to fit the goals and ideal client you and your team want to attract as well as the duration of the project — that is why this step will look differently per brand.

 

However, there will be regular meetings to discuss progress and to change course when needed.

 

✴︎ Creation

✴︎ Development

✴︎ Optimization

Keep on building

Optimizing the brand experience

Building a brand to last

 

Don’t want to end our collaboration? The Strategic Brand Building service is also build to last — you can extend our collaboration every time a project ends. For us, branding is a living process; you need to keep evolving and optimizing.

 

✴︎ Extend our collaboration

✴︎ Change course or optimize the process

✴︎ Achieve your long term vision — and aim higher

“In order to build a luxury brand you need more than beautiful images — you need a brand experience that helps achieve your goals.”

With three years of experience we have seen up close with our clients what the missing link is between a successful brand and a brand without direction: the translation of the strategy and branding into a brand experience.

 

Let’s start building your luxury brand with the Strategic Brand Building service — the translation that’s entirely customized for your high-end brand. Every brand touchpoint will be on brand, speak to the ideal client and will help you and your team to realize your long term vision.

Ready to start building your luxury brand & achieve the long term vision that drives the brand?

Strategic Brand Building | Fiona Gobbo Creative | Brand building luxury brands

About Fiona Gobbo Creative

“Branding is something you create, a brand is build.” — Fiona Gobbo

We believe in empowering unique identities which means that we approach every project differently to adjust to the client. It’s the reason why you’ll work closely with Fiona Gobbo, founder of Fiona Gobbo Creative, but there are different freelancers working on every projects — including yours. This way we can tailor-made a team that best fits your project or adds to your existing team.

 

We do not believe in quick fixes within our branding agency — building a brand that will last needs focus and it takes time to realize a long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

Strategic Brand Building | Fiona Gobbo Creative | Brand building luxury brands

About Fiona Gobbo Creative

“Branding is something you create, a brand is build.” — Fiona Gobbo

We believe in empowering unique identities which means that we approach every project differently to adjust to the client. It’s the reason why you’ll work closely with Fiona Gobbo, founder of Fiona Gobbo Creative, but there are different freelancers working on every projects — including yours. This way we can tailor-made a team that best fits your project or adds to your existing team.

 

We do not believe in quick fixes within our branding agency — building a brand that will last needs focus and it takes time to realize a long term vision. That’s why quality is important to us: we are aiming for long-lasting results that improve the quality of life for our clients and bring quality into the lives of their clients. Building quality relationships. Delivering quality work and service. Achieving quality goals. We are in it for the long term.

Reasons why clients build their brands with us:

✴︎ We work from the core of the brand to the goal — clients loved that we are analytical use this to get to the core of what makes your luxury brand unique.

 

✴︎ We create a personal touch, communicate clearly and take initiative to make sure you get the best results and then some.

 

✴︎ The in-house knowledge about branding but also other disciplines like marketing. With our freelance collaborators working on a project, that pool of knowledge becomes even bigger.

 

✴︎ Our luxurious, sleek and feminine design style that we can translate to print materials and digital content.

Are you and your team ready to start building your unique luxury brand through strategically used brand touch points? 

Invest in your brand experience and the future of your brand with the Strategic Brand Building service and:

✴︎ Create visibility among your ideal clients.

 

✴︎ Create communication expressions that match your luxury brand goals and strategy, your branding and the needs of the ideal clients.

 

✴︎ Invest time that will get results and takes your luxury brand to the next level so that you can transform from company to a high-end brand.

And get:

✴︎ A customized team of the best freelancers working on your project while only having to deal with one point of contact instead of multiple agencies.

 

✴︎ Results through the use of building blocks by freelancers — this section is tailored to what your brand needs to build the brand experience.

 

✴︎ New insights, energy and clarity about the direction of your luxury brand.

Ready to build your luxury brand? Fill in the form:

All the rational facts to know

All the details on the SBB service

We are here to help but sometimes the answers are already here. If not? Use the form below to share your question with us and we’ll get back to you within in two business days.

WHAT YOU DO GET & WHAT YOU DO NOT GET WITH THE SBB

What you do get:

✴︎ Phase 1: Brand touch points plan & customer journey — To define what we are focusing on to build your brand. In the end you will have a clear list of actions to take, optimizations to make & opportunities to pursue.  

 

✴︎ Phase 2: Based on your choice of plan you want to implement, we’ll put together a team of freelancer to work with it to build your brand.

 

Can be booked along with the SBB:

✴︎ Brand Strategy — this includes a session and the brand strategy sheets.

 

✴︎ Brand Identity — this doesn’t just consists of the visual (the designs will be send to you in various types of files that are needed — with the exception of the source files) and the non-visual identity like the tone of voice for example (is included in the brand book). It also includes a brand book, 1:1-meetings & expert advice.

 

What you don’t get:

✴︎ Copyright: this is standard for designs, the copyright will be held by Fiona Gobbo Creative. What you do get is a license to use the branding for your brand but you can’t adjust or sell the designs (for a takeover or merger for example). However, if needed or wanted, you can buy the copyright.

 

✴︎ Source files: the source files are the files in which the design can be adjusted. The same applies as with the copyright: if needed or wanted, you can buy the source files.

 

✴︎ Endless adjustments or no commitment — We have a set amount of adjustments per phase in the process and we have a timeline with milestones & deadlines. You are outsourcing the project to us, but we also expect you to stick to the agreements in the timeline — just as much as you expect us to keep our deadlines. Of course these are discussed and agreed upon in advance. In the end, is a collaboration between us and you, your team and your brand.

THE PRICE OF THE SBB

The price of the Strategic Brand Building service differs and is based on your needs, period of our collaboration & services you want to use. For phase 1 we have a set price. If you want a price indication, you can use the form and click on ‘price or more information’ and send a request.

 

In case you are wondering why the prices of the individual services aren’t mentioned on the website: For us it is more important that someone wants to work with us. We do understand that price is a big consideration when looking for a brand designer or strategist but in our own experience ‘wanting to work with us’ weighs more in the process than the price. Our advice is always to be strategic about it — you need to put in what you want to make because money attracts money. If you want the luxury experience, you have to spend luxury money.

 

Our prices are therefore based on:

✴︎ Our design skills

✴︎ Licensing fees

✴︎ 1:1 meetings & expert advice

✴︎ Value we deliver so you can grow

 

It isn’t simply based on how much time something costs but on the value you get in return.

 

HOW LONG DOES THE SBB TAKE?

The Strategic Brand Building service is meant as a long term project for a set period of time. After the project is done you can renew our collaboration. Usually we recommend a minimum of three months when you choose one of our marketing services to see results.

 

WHAT OTHER SERVICES DO YOU OFFER?

✴︎ Strategic Brand Design service — a unique combination of a brand strategy with a course component that flows into a brand identity. Check out the service page for more information & details.

 

✴︎ Strategic Creative Direction service — Do you want to hire us for a one-off project like a product launch or cross-medial campaign? Get in touch to discuss options.

 

I’M NOT A LUXURY BRAND. CAN WE STILL WORK TOGETHER?

For us luxury is a pretty broad spectrum — you could be the next Hermès but you could also be a small business like a boutique or coffee shop. For us it is mostly important that you are a brand that wants to add something of quality to the world, you love our design style & are ready to commit to the project.

 

 

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