Selfcare event for women by women
As part of the Starter Logo Deluxe service I create a main logo, alternatives and extra badges with an icon. The women behind the organization wanted a logo that looks feminine, self care and they all agreed that the icon needed to be a bee — a play on their name.
For this logo I decided to play with different types of fonts to highlight ‘be’. When you pronounce the brand name the emphasize is on the ‘be’ part to highlight that you can just be who you are and feel good. Because the event is going to be held at a beauty salon, I decided to create alternative logos with an apothecary look and feel. The labels you used to see on old pharmacies bottles.
This project was part of the Starter Logo Deluxe service.