WENDY MAXWELL | REBRANDING LOGO | Fiona Gobbo Creative
4149
portfolio_page-template-default,single,single-portfolio_page,postid-4149,bridge-core-1.0.1,sl-hide-outline-hover,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-18.0.1,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-5.7,vc_responsive

Wendy Maxwell

REBRANDING LOGO

Client:
Wendy Maxwell
Website:
Date:
2019
Skills:
REBRANDING • LOGO 
WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort
WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort

COOL

PERSONAL

MODERN

COOL

PERSONAL

MODERN

WENDY MAXWELL

THE ORGANIZING COMPANY

 

When Wendy came to me with this logo design project she had a clear vision for what she wanted. At the moment she already had a logo but she outgrew it and didn’t feel like it fitted her company anymore. She was ready to start rebranding.

 

Although she had a clear vision, she was still open to advice from my point of view as a brand designer. She was however certain about one thing: she wanted a calligraphic font.

 

For this rebranding logo it was important for her that it felt personal because of her work as an organizer. She often times works within the personal space of a client — their home, their safe place — and it’s important that they feel at ease. 

 

Another important element was that the Starter Logo didn’t feel too “girly”. She wanted a logo that represented who she is as a person and being a though, cool person is what she often times hears from others when describing her. For her it was important that client would straightaway get a feeling of who she is. 

 

Because I wanted to give her new logo a more modern look I chose to create the logo in two different colors: black and a rose gold. The black version is more classic and the rose gold gives the logo a more modern feel. It will also speak more to the dream clients with more budget to spend.

WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort
WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort

WENDY MAXWELL

THE ORGANIZING COMPANY

 

When Wendy came to me with this logo design project she had a clear vision for what she wanted. At the moment she already had a logo but she outgrew it and didn’t feel like it fitted her company anymore. She was ready to start rebranding.

 

Although she had a clear vision, she was still open to advice from my point of view as a brand designer. She was however certain about one thing: she wanted a calligraphic font.

 

For this rebranding logo it was important for her that it felt personal because of her work as an organizer. She often times works within the personal space of a client — their home, their safe place — and it’s important that they feel at ease.

 

Another important element was that the Starter Logo didn’t feel too “girly”. She wanted a logo that represented who she is as a person and being a though, cool person is what she often times hears from others when describing her. For her it was important that client would straightaway get a feeling of who she is.

 

Because I wanted to give her new logo a more modern look I chose to create the logo in two different colors: black and a rose gold. The black version is more classic and the rose gold gives the logo a more modern feel. It will also speak more to the dream clients with more budget to spend.

REBRANDING

WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort

REBRANDING

WENDY MAXWELL | REBRANDING LOGO | Rebrand of a logo design for THE organizing company in Amersfoort

CLIENT REVIEW

WHAT WENDY HAS TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

CLIENT REVIEW

WHAT WENDY HAS TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

Fiona Gobbo Creative uses cookies to make sure that you get the best website experience. By clicking on accept you are aware and accept the cookies we use to collect information. Don't want to accept all types of cookies? Adjust your Cookie Settings here.

Cookie instellingen

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.