When Wendy came to me with this rebranding logo design project she had a clear vision of what she wanted. At the moment she already had a logo but it didn’t feel like a fit anymore.
Although she had a clear vision, she was still open to advice from my point of view as a brand designer. She was however certain about one thing: she wanted a calligraphy font. It was also important for this rebranding that it felt personal because of her work as an organizer. She often times works within the personal space of a client — their home and safe place — and it’s important that they feel at ease. Another important element was that the logo didn’t feel too “girly”. She wanted a logo that represented who she is as a person. We wanted to make sure it had a tough, cool vibe because this is how others describe her. The client needed to be able to straightaway get a feel of who she is.
Because we wanted to give her new logo a more modern look, we chose to create the logo in two different colors: black and a rose gold. The black version is more classic and the rose gold gives the logo a more modern feel. It will also speak more to the dream clients that have the budget to spend on organizing.
"Fiona is a real professional. She knows exactly which questions she needs to ask to get the perfect end result. Because of her expertise, she has been able to help with my rebranding. I am super satisfied and can recommend her to everyone!"
Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.
This content is blocked. Accept cookies to view the content.