When Wendy came to me with this logo design project she had a clear vision for what she wanted. At the moment she already had a logo but she outgrew it and didn’t feel like it fitted her company anymore. She was ready to start rebranding.
Although she had a clear vision, she was still open to advice from my point of view as a brand designer. She was however certain about one thing: she wanted a calligraphic font.
For this rebranding logo it was important for her that it felt personal because of her work as an organizer. She often times works within the personal space of a client — their home, their safe place — and it’s important that they feel at ease.
Another important element was that the Starter Logo didn’t feel too “girly”. She wanted a logo that represented who she is as a person and being a though, cool person is what she often times hears from others when describing her. For her it was important that client would straightaway get a feeling of who she is.
Because I wanted to give her new logo a more modern look I chose to create the logo in two different colors: black and a rose gold. The black version is more classic and the rose gold gives the logo a more modern feel. It will also speak more to the dream clients with more budget to spend.
"Fiona is a real professional. She knows exactly which questions she needs to ask to get the perfect end result. Because of her expertise, she has been able to help with my rebranding. I am super satisfied and can recommend her to everyone!"
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