VOLBEWUST MINDSCHOOL | LOGO DESIGN NEW LABEL | Fiona Gobbo Creative
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VolBewust Mindschool

Logo Design for new a Label

Client:
VolBewust
Date:
2019
Skills:
BRANDING • LOGO 
VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity
VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity

FRESH

MODERN

RECOGNIZABLE

FRESH

MODERN

RECOGNIZABLE

VOLBEWUST MINDSCHOOL

Developing your mind in a fresh and contemporary way

 

VolBewust Mindschool is a new label under VolBewust — a coaching practice in Amersfoort that focuses on helping young professionals in their twenties and thirties become more aware and learn them how to deal with the challenges of now. Mindschool will be their more personal label that primarily focuses on individuals and entrepreneurs. 

 

The challenge for this logo design was to brand the label towards a different target audience but keep it recognizable as VolBewust. After collaborating on how to make this work we ended up with a logo that is fresh, modern and still recognizable for people who know VolBewust.

 

The new Starter Logo is now part their VolBewust logo and ‘Mindschool’ has its own identity. This created the balance between the two. To give it its fresh and modern look I used the apple green color in combination with a sans serif font. 

 

The second challenge was to create a logo that would speak to women as well as men. Most companies in the same branche have a more feminine logo with a spiritual undertone. VolBewust Mindschool focuses more on a more grounded approach to mindefulness. They focus on the target audience who want to work on their mind but don’t identify with the often times floaty or woolly identity of mindfulness.

 

That’s why I chose the apple green color. It’s still has a conscious look to it, but also speaks to women as well as men. In combination with the sans serif font, the logo has a more professional and grounded look.

VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity
VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity

VOLBEWUST MINDSCHOOL

Developing your mind in a fresh and contemporary way

 

VolBewust Mindschool is a new label under VolBewust — a coaching practice in Amersfoort that focuses on helping young professionals in their twenties and thirties become more aware and learn them how to deal with the challenges of now. Mindschool will be their more personal label that primarily focuses on individuals and entrepreneurs. 

 

The challenge for this logo design was to brand the label towards a different target audience but keep it recognizable as VolBewust. After collaborating on how to make this work we ended up with a logo that is fresh, modern and still recognizable for people who know VolBewust.

 

The new Starter Logo is now part their VolBewust logo and ‘Mindschool’ has its own identity. This created the balance between the two. To give it its fresh and modern look I used the apple green color in combination with a sans serif font. 

 

The second challenge was to create a logo that would speak to women as well as men. Most companies in the same branche have a more feminine logo with a spiritual undertone. VolBewust Mindschool focuses more on a more grounded approach to mindefulness. They focus on the target audience who want to work on their mind but don’t identify with the often times floaty or woolly identity of mindfulness.

 

That’s why I chose the apple green color. It’s still has a conscious look to it, but also speaks to women as well as men. In combination with the sans serif font, the logo has a more professional and grounded look.

LOGO DESIGN

Alt text: VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity

LOGO DESIGN

Alt text: VOLBEWUST MINDSCHOOL | LOGO DESIGN FOR A NEW LABEL | designing a Starterlogo that is recognizable but still has its own identity

WHAT THE CLIENT HAS TO SAY

“I HAVE WORKED WITH FIONA BEFORE AND GET NEW FEEDBACK EVERY TIME AND A CLEAR DIRECTION FOR MY COMPANY.

 

SHE IS ANALYTICALLY VERY STRONG AND KNOWS HOW TO MAKE A GOOD MATCH BETWEEN YOUR COMPANY, THE TARGET GROUP AND THE TRENDS.

 

FIONA GOBBO CREATIVE CREATED A BRAND IDENTITY FOR MY COMPANY NTWRKPLK WHICH I AM INCREDIBLY HAPPY WITH! VERY PLEASANT AND CLEAR COMMUNICATION AND A VERY STRONG DESIGN.”

 

LILIAN PRINS FROM IETSMETHAAR & NTWRKPLK

CLIENT REVIEW

WHAT ANOUK HAS TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

CLIENT REVIEW

WHAT ANOUK HAS TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

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