The Chic Italian | Brand Strategy & Development | Fiona Gobbo Creative
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THE CHIC ITALIAN

BRAND STRATEGY & DEVELOPMENT

Client:
The Chic Italian
Date:
2014-2017
Skills:
CONTENT STRATEGY • CONTENT CREATION • SOCIAL MEDIA STRATEGY • PHOTOGRAPHY • BRANDING • DESIGN • DIGITAL DESIGN

BRAND DEVELOPMENT

 

In 2014 I started the blog The Chic Italian as a creative outlet and to pursue my passion for personal style. My brand strategy for the blog is to let it feel like who I am and my personal style vision. The logo is inspired by band logos mixed in with a more classic font to mirror my personal style: classic wardrobe staples mixed with rock-esque elements. Throughout the blog it’s always been a balance between the two: from fonts to photo editing to the clothes I’m wearing.

 

From 2014 to 2017 I focused on:

 

~ Developing recognizable content

 

~ Check which content works and what doesn’t work

 

~ Work on new, innovative ideas

BRAND DEVELOPMENT

 

In 2014 I started the blog The Chic Italian as a creative outlet and to pursue my passion for personal style. My brand strategy for the blog is to let it feel like who I am and my personal style vision. The logo is inspired by band logos mixed in with a more classic font to mirror my personal style: classic wardrobe staples mixed with rock-esque elements. Throughout the blog it’s always been a balance between the two: from fonts to photo editing to the clothes I’m wearing.

 

From 2014 to 2017 I focused on:

 

~ Developing recognizable content

 

~ Check which content works and what doesn’t work

 

~ Work on new, innovative ideas

WEBSITE

WEBSITE

BRANDING

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Logo design

FONTS

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Fonts

SHOP

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Instagram feed

BRANDING

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Logo design

FONTS

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Fonts

SHOP

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Instagram feed

COLOR PALETTE

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Brand colors

COLOR PALETTE

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Brand colors

CONTENT MARKETING & CONTENT CREATION

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example

BLOG POST EXAMPLE

For TheChicItalian I was involved with the content strategy, creation and management.

 

This included:

 

~ Creating monthly content calendars

 

~ Check with Google Analytics which posts are popular with the target audience

 

~ Brainstorming new content, themes and posts

 

~ Determine the type of content needed for a post {text, photo’s, video or other}

 

~ Creating content for collaborations by combining my style with the style of the brand

 

~ Make content searchable with the right keywords and tags

SEO PROOF

To make sure all content on the blog was easy to find through search engines, I optimized the content (text and images).

 

How I made all content SEO proof:

 

~Select the right keyword for a post

 

~ Tag all content with keywords

 

~ Use the right in- and outbound links

 

~ Promote content on other channels

CONTENT MARKETING & CONTENT CREATION

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example

BLOG POST EXAMPLE

For TheChicItalian I was involved with the content strategy, creation and management.

 

This included:

 

~ Creating monthly content calendars

 

~ Check with Google Analytics which posts are popular with the target audience

 

~ Brainstorming new content, themes and posts

 

~ Determine the type of content needed for a post {text, photo’s, video or other}

 

~ Creating content for collaborations by combining my style with the style of the brand

 

~ Make content searchable with the right keywords and tags

SEO PROOF

To make sure all content on the blog was easy to find through search engines, I optimized the content (text and images).

 

How I made all content SEO proof:

 

~Select the right keyword for a post

 

~ Tag all content with keywords

 

~ Use the right in- and outbound links

 

~ Promote content on other channels

POSTS ON THE BLOG

Contact me | Fiona Gobbo Creative | Branding & Creative Concept Studio
Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example
Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example
Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example
Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Blog post example

VIDEO CONTENT

VIDEO CONTENT

SOCIAL MEDIA STRATEGY

If you want to have a successful blog, you need to have social media channels to promote the content to target the right group of readers. For social media it’s vital to create content that is an extension of the content on the blog {ex. behind the scenes snaps}. My social media channels of choice are Instagram & Twitter. For each I tried to create original content.

My social media strategy:

 

~ Define goals for each social media channel

 

~ Create a weekly social media schedule

 

~ Determine and create content needed for a social post

 

~ Check what social content works and what didn’t work

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Instagram feed

INSTAGRAM FEED

SOCIAL MEDIA STRATEGY

If you want to have a successful blog, you need to have social media channels to promote the content to target the right group of readers. For social media it’s vital to create content that is an extension of the content on the blog {ex. behind the scenes snaps}. My social media channels of choice are Instagram & Twitter. For each I tried to create original content.

My social media strategy:

 

~ Define goals for each social media channel

 

~ Create a weekly social media schedule

 

~ Determine and create content needed for a social post

 

~ Check what social content works and what didn’t work

Brand Strategy & Development TheChicItalian Style Blog | Fiona Gobbo Creative | Instagram feed

INSTAGRAM FEED

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