Da Luca | Social Media Content: Facebook Hook | Fiona Gobbo Creative
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DA LUCA

SOCIAL MEDIA CONTENT | NEGATIVE REVIEW FACEBOOK HOOK

Client:
Da Luca
Website:
Date:
2018
Skills:
CONTENT CREATION • SOCIAL MEDIA • DIGITAL DESIGN

NEGATIVE REVIEW FACEBOOK HOOK

 

Something that many local businesses experience is a negative review from a customer on a review website or social media. A bad review can have a big influence on local businesses because they’re dependent on word-of-mouth advertising. And when it’s a review that isn’t based on the truth, it stings even worse.

 

One of the restaurants that experienced is Da Luca.  A local restaurant that’s been in business for over 30 years, uses fresh ingredients and sometimes even organic ingredients, all made traditionally. It’s all about the simplicity of Italian food and making customers feel like they are walking into a homey restaurant. 

 

Instead of emotions getting the best of the restaurant I took over and made a positive Facebook hook that highlights one of Da Luca’s specialties. The criteria for the post:

 

~ It should have the tone of voice & look and feel of the rest of the posts

 

~ A positive message that highlights the proudness of the restaurant owners

 

~ Dismiss the bad review with a positive twist

 

~ Give insight into how the product is made and how much effort and time goes into the product 

 

FIGHT BACK WITH POSITIVITY

 

The first part of dealing with a negative review is reacting to the person who wrote the review in the first place. It was important to react without dismissing their feelings but also telling the side of Da Luca. Because the owners knew who the people of the review were they could put the story in a different light.

BAD REVIEW FACEBOOK HOOK

Da Luca Facebook hook | Fiona Gobbo Creative | Fight back with positivity on social media

The Facebook post has 15 positive comments, several emotional responses & a reach of 624 people which shows that people feel involved with Da Luca. What this post did was using something negative and transforms it into a positive and informative message that people respond well to. Because people engaged with the post, the message spread into the second and third networks of these people. This means that Da Luca has been displayed to people who might not have known about the restaurant. In other words, it resulted in free publicity.

NEGATIVE REVIEW FACEBOOK HOOK

 

Something that many local businesses experience is a negative review from a customer on a review website or social media. A bad review can have a big influence on local businesses because they’re dependent on word-of-mouth advertising. And when it’s a review that isn’t based on the truth, it stings even worse.

 

One of the restaurants that experienced is Da Luca.  A local restaurant that’s been in business for over 30 years, uses fresh ingredients and sometimes even organic ingredients, all made traditionally. It’s all about the simplicity of Italian food and making customers feel like they are walking into a homey restaurant. 

 

Instead of emotions getting the best of the restaurant I took over and made a positive Facebook hook that highlights one of Da Luca’s specialties. The criteria for the post:

 

~ It should have the tone of voice & look and feel of the rest of the posts

 

~ A positive message that highlights the proudness of the restaurant owners

 

~ Dismiss the bad review with a positive twist

 

~ Give insight into how the product is made and how much effort and time goes into the product 

FIGHT BACK WITH POSITIVITY

 

The first part of dealing with a negative review is reacting to the person who wrote the review in the first place. It was important to react without dismissing their feelings but also telling the side of Da Luca. Because the owners knew who the people of the review were they could put the story in a different light.

BAD REVIEW FACEBOOK HOOK

Da Luca Facebook hook | Fiona Gobbo Creative | Fight back with positivity on social media

The Facebook post has 15 positive comments, several emotional responses & a reach of 624 people which shows that people feel involved with Da Luca. What this post did was using something negative and transforms it into a positive and informative message that people respond well to. Because people engaged with the post, the message spread into the second and third networks of these people. This means that Da Luca has been displayed to people who might not have known about the restaurant. In other words, it resulted in free publicity.

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