Brand strategy expertise • Branding design • Print design • Digital design
When we created this brand identity only the meetup side of NTWRKPLK was established. However, there were already plans in the making to open a co-working space in Amersfoort for women AND men. With this in mind we knew that the brand identity couldn’t be too focused on women only. As well as the tone of voice: it couldn’t be too focused on just women but it also needed to be inspiring for ambitious men.
The second focus point was that NTWRKPLK is part meetup for women and part co-working space. The brand identity had to fit both. For this part we focused on the joint purpose of the two sides of the brand: becoming a knowledge center for young professionals — a place where they can grow their business.
We also looked at the competition that they had at the moment in the Netherlands, what set them apart and the emerging trends. The trend and competitive research was already done by Lilian Prins herself when she developed the concept back in 2017. This was used for the strategy that flowed into the brand identity. We also knew based on the research where the focus needed to be for NTWRKPLK to set it apart in the quickly developing market.
NTWRKPLK is the umbrella brand that aims to bring ambitious people together and grow together by connecting, inspiring and giving them the tools to achieve success. It is a concept that is intended for both men and women on one side — the physical location, workshops and events — and for women only — the Meet-ups — on the other.
The visual identity of NTWRKPLK therefore had to appeal to both men and women of all ages. In addition, NTWRKPLK does not want to be another pink, female-focused and founded company — the emphasis is on growing with a no-nonsense attitude, being open to new insights and strengthening each other. The colors are a balance between dark and light. The fonts strike a balance between graceful and modern. Extremes that ensure the right balance within NTWRKPLK.
Like mentioned above, it is all about balance in colors and typography. We chose a combination of light and darker colors to play around with and different typography that compliment each other in visuals.
We also made sure that the colors & main typography appealed to both target groups as well as it being able to withstand the test of time.
"Fiona is a real professional. She knows exactly which questions she needs to ask to get the perfect end result. Because of her expertise, she has been able to help with my rebranding. I am super satisfied and can recommend her to everyone!"
“I have worked with Fiona before and get new feedback every time and a clear direction for my company. She is analytically strong and knows how to match your company, target group and trends. Fiona Gobbo Creative created a brand identity for my company NTWRKPLK which I am incredibly happy with! Very pleasant and clear communication and a strong design."
Front of the business cards — personal & for the business
Back of the business cards — personal & for the business
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