Female coworking space brand identity
Client:
NTWRKPLK
Date:
2019
Skills:
Brand strategy expertise • Branding design • Print design • Digital design
GROWTH
OPEN MINDED
TOGETHERNESS
NTWRKPLK Strategic Brand Design
Brand Strategy
When we created this brand identity only the meetup side of NTWRKPLK was established. However, there were already plans in the making to open a co-working space in Amersfoort for women AND men. With this in mind we knew that the brand identity couldn’t be too focused on women only. As well as the tone of voice: it couldn’t be too focused on just women but it also needed to be inspiring for ambitious men.
The second focus point was that NTWRKPLK is part meetup for women and part co-working space. The brand identity had to fit both. For this part we focused on the joint purpose of the two sides of the brand: becoming a knowledge center for young professionals — a place where they can grow their business.
We also looked at the competition that they had at the moment in the Netherlands, what set them apart and the emerging trends. The trend and competitive research was already done by Lilian Prins herself when she developed the concept back in 2017. This was used for the strategy that flowed into the brand identity. We also knew based on the research where the focus needed to be for NTWRKPLK to set it apart in the quickly developing market.
Coworking space brand identity
Brand Identity
Brand style story
THE women network meet-up & coworking space in Amersfoort
NTWRKPLK is the umbrella brand that aims to bring ambitious people together and grow together by connecting, inspiring and giving them the tools to achieve success. It is a concept that is intended for both men and women on one side — the physical location, workshops and events — and for women only — the Meet-ups — on the other.
The visual identity of NTWRKPLK therefore had to appeal to both men and women of all ages. In addition, NTWRKPLK does not want to be another pink, female-focused and founded company — the emphasis is on growing with a no-nonsense attitude, being open to new insights and strengthening each other. The colors are a balance between dark and light. The fonts strike a balance between graceful and modern. Extremes that ensure the right balance within NTWRKPLK.
Color palette & typography
The right balance
Like mentioned above, it is all about balance in colors and typography. We chose a combination of light and darker colors to play around with and different typography that compliment each other in visuals.
We also made sure that the colors & main typography appealed to both target groups as well as it being able to withstand the test of time.
Client review
What Lilian & Wendy have to say about our collaboration
Print designs for the coworking space brand identity
Collateral materials
Front of the business cards — personal & for the business
End of the year thank you cards with a festive vibe
