NTWRKPLK: Female coworking space brand identity
NTWRKPLK is the umbrella brand that aims to bring ambitious people together and grow together by connecting, inspiring and giving them the tools to achieve success. It is a concept that is intended for both men and women on one side — the physical location, workshops and events — and for women only — the Meet-ups — on the other.
The visual identity of NTWRKPLK had to appeal to both local men and women of all ages. In addition, NTWRKPLK wanted to stay away from the cliches of female-focused and founded companies. The emphasis was on growing with a no-nonsense attitude, being open to new insights and strengthening each other. We ended up with a brand design that has a balance between dark and light colors, elegant and modern fonts and other elements that are unique for the NTWRKPLK-spirit.
NTWRKPLK was unfortunately dissolved during the 2020 pandemic.
Client
NTWRKPLK
Project scope & deliverables
Branding design service | Content Creation | Print materials
Strategic Brand Design
Branding for the coworking space
When we created the brand identity for the coworking space, only the meetup side of NTWRKPLK was founded. However, there were already plans in the making to open a co-working space in Amersfoort for women and men. With this in mind we knew that the brand identity couldn’t be too focused on women only. As well as the tone of voice: it couldn’t be too focused on just women. It also needed to be inspiring for ambitious men.
The second focus point was that NTWRKPLK was split up in two parts: Meetups for women and flex working space. The brand identity had to be presentable for both parts of the brand. To create the branding we focused on the joint purpose of both sides of the brand: becoming a center of knowledge for young professionals — a place where they can grow their business.
After the strategy we’ve created a brand identity that was modern and elegant. We used an illustration to showcase the main focus point of the brand: growth — as a human, your network, your business. We used muted pink, blue and grey tones to create a palet that would speak to a broad audience in the local market and to play around with in the visuals.
On-going collaboration
NTWRKPLK brand materials
Fiona Gobbo Creative was the on-going collaborative partner for branding & designs for NTWRKPLK. Up until the business resolved we were responsible for content creation and marketing material development.
BUSINESS CARDS
For NTWRKPLK we’ve created two separate designs: one general design and one design for the owners of NTWRKPLK.
The general design was for potential renters or people who wanted to join the Meet-ups. Not only did it have all the contact information for the interested party. It also had a check mark section in which the potential renter could check which days they would love to rent a flex workspace. The design itself used the pink hues finished off with gold foil for a striking look. We also chose a thicker material that was coated on one side and uncoated on the other side so the potential customer could still write on it. By choosing a thicker material the card would be able to wildstand stretching and damage that can appear when being saved in someones wallet for example.
For the personalized business cards we went with the darker blue tones and gold foil. We chose to use different colors to create a divide between the two designs. This design was used to give away to potential partners or if one of the owners needed to share their contact information with a client.
CHRISTMAS CARD DESIGN
To thank customers, partners and investors at the end of the year, they asked for a Christmas card design customized to fit their branding. We ended up with a simple card design that was in line with their personalized business cards — a dark blue card with ‘thank you’ in gold foil. The back had enough space for them to write a personalized message to thank customers, partners and investors.
CAMPAIGN MATERIALS
We’ve designed several printed and digital materials for promotional campaigns for NTWRKPLK and the coworking space. Some examples:
• Flyer design for businesses in the area to rent their meeting space.
• Small cards to give-away a free work day at NTWRKPLK.
• Flyer design for businesses to rent NTWRKPLK for Christmas parties or New Year receptions.
SOCIAL MEDIA CONTENT CREATION
We were responsible for creating different types of social media content for NTWRKPLK. From highlights to creative quote designs to event page designs — we’ve created the graphics that they needed.
The focus of the Instagram feed graphics was to create brand awareness for the Meet-ups under the target audience ambitious women in and around Amersfoort from ages 20 and up. They needed to be inspiring, recognizable and creative.
The highlight designs were used to share information for potential renters and new members of the Meet-ups.
OTHER MATERIALS
Other materials included:
• Updating legal documents
• Designing safety plans
Extra projects & collaborations
brand building
After a Strategic Brand Design project is done, you’ll receive a brand guide and off-boarding e-book as a client with tips to start your entrepreneurial journey. The brand book helps you and your team consistently implement your branding, explains where you’ll find which materials in your brand folder and helps you rebuild your brand successfully.
The off-boarding e-book is a tool to help you after the project is done. In it you’ll find general information about your brand folder and how you can successfully use the different files. How the brand guide helps your brand stay consistent and how to implement the brand strategy. Tips on what you should and shouldn’t do with your logo suite, explanation about colors and how we could collaborate after the project is done. On our service page you’ll find what we offer after a project is done.
