InCTRL | Brand Identity | Fiona Gobbo Creative
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INCTRL

BRANDING & BRAND IDENTITY

Client:
INCTRL GROUP
Website:
Date:
2019
Skills:
BRAND IDENTITY • BRANDING • LOGO
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | Main logo
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | Main logo

PROFESSIONAL

MODERN

FRESH

PROFESSIONAL

MODERN

FRESH

INCTRL STRATEGIC BRAND IDENTITY

 

INCTRL VAN JOUW BEDRIJF

 

Through the NTWRKPLK group of female business owners I got in contact with Administratiekantoor Donker about potentially working together on this new project. They were launching a new brand, InCTRL Group, that would focus on helping different small businesses with their finances. The idea is that there are two different labels under the brand (with new ones launching in the future): 

 

• InCTRL Finance

• InCTRL Payroll

 

They asked me if I could create one main logo and two separate logo’s for the labels but to keep it cohesive and recognizable as coming from the same brand.

 

For this project we went with the Strategic Brand Design service because this fitted their wants and needs te most. With this service I don’t just design a brand identity, I also look at what the brand wants to communicate, what they stand for and who their dream clients are. This way I can create a strategic brand identity that is not only fitting for the brand but also helps them achieve their business goals by being strategic with the look and feel.

 

In the end I designed the full InCTRL brand identity with two marketing materials and a brand guide. The brand guide brings the design and strategy together and is a great tool to use when you work with third parties or to introduce new employees to the brand.

INCTRL STRATEGIC BRAND IDENTITY

 

INCTRL VAN JOUW BEDRIJF

 

Through the NTWRKPLK group of female business owners I got in contact with Administratiekantoor Donker about potentially working together on this new project. They were launching a new brand, InCTRL Group, that would focus on helping different small businesses with their finances. The idea is that there are two different labels under the brand (with new ones launching in the future): 

 

• InCTRL Finance

• InCTRL Payroll

 

They asked me if I could create one main logo and two separate logo’s for the labels but to keep it cohesive and recognizable as coming from the same brand.

 

For this project we went with the Strategic Brand Design service because this fitted their wants and needs te most. With this service I don’t just design a brand identity, I also look at what the brand wants to communicate, what they stand for and who their dream clients are. This way I can create a strategic brand identity that is not only fitting for the brand but also helps them achieve their business goals by being strategic with the look and feel.

 

In the end I designed the full InCTRL brand identity with two marketing materials and a brand guide. The brand guide brings the design and strategy together and is a great tool to use when you work with third parties or to introduce new employees to the brand.

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL brand direction mood board

The entrepreneur that wants to be professionally InCTRL. It has a calm but businesslike look that fits in with the current business climate. It’s focused on the entrepreneur that wants financial freedom and take steps with their company. They want nothing to do with the old rules of doing business but also are not risk takers. But they do take their business serious. They are involved and expect the same from their accountant. They love seeing al their financial options before they make a choice. They like to be InCTRL of their future.

LABEL LOGO’S

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance label logo
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance label alternative logo

InCTRL Finance

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll label logo
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll label alternative logo

InCTRL Payroll

LABEL LOGO’S

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance label logo
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance label alternative logo

InCTRL Finance

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll label logo
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll label alternative logo

InCTRL Payroll

CLIENT REVIEW

WHAT LILIAN & WENDY HAVE TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

The entrepreneur that wants to be professionally InCTRL. It has a calm but businesslike look that fits in with the current business climate. It’s focused on the entrepreneur that wants financial freedom and take steps with their company. They want nothing to do with the old rules of doing business but also are not risk takers. But they do take their business serious. They are involved and expect the same from their accountant. They love seeing al their financial options before they make a choice. They like to be InCTRL of their future.

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL brand direction mood board

BRAND GUIDE

Every Strategic Brand Design comes with a brand guide. In this guide I’ve bundled all the information about the InCTRL brand identity. It is a great introduction tool to the brand and to give to third parties you are working with or new employees.

CLIENT REVIEW

WHAT LILIAN & WENDY HAVE TO SAY ABOUT
OUR COLLABORATION

Brand stylist & Social media strategist in Amersfoort | Fiona Gobbo Creative

COLLETERAL & MARKETING MATERIALS

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance icons
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance business card

ICONS INCTRL FINANCE

INCTRL FINANCE BUSINESS CARDS

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll icons
InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll business card

ICONS INCTRL PAYROLL

INCTRL PAYROLL BUSINESS CARD

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | Gif for on the InCTRL Payroll website

GIF INCTRL PAYROLL WEBSITE

COLLETERAL & MARKETING MATERIALS

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance icons

ICONS INCTRL FINANCE

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll icons

ICONS INCTRL PAYROLL

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Finance business card

INCTRL FINANCE BUSINESS CARDS

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | InCTRL Payroll business card

INCTRL PAYROLL BUSINESS CARD

InCTRL BRAND IDENTITY | Fiona Gobbo Creative | Gif for on the InCTRL Payroll website

GIF INCTRL PAYROLL WEBSITE

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