The Branding Design service was chosen for this project — a service for entrepreneurs and brand owners that already have a clear strategy in place and just need branding. The women behind Honey, Be! had a clear strategy for the brand which is why the focus was purely on the branding for the event. We’ve created a logo suite with primary logo and alternatives, applied the brand colors and created extra badge designs to get creative with.
The women behind the event had a clear vision for their visual identity: a feminine brand experience, that feels calming and they all agreed that the icon needed to be a bee — a playful touch that refers to the events’ name.
For the logo design we decided to play with different font types to emphasize the ‘be’. When you pronounce the brand name, the emphasis is on the ‘be’-part. This is to emphasize that you can just be who you are and feel good. The badges have an apothecary look and feel like the labels you used to see on old apothecary bottles. We’ve made multiple versions of the badges to get creative with in content and during the event itself.
To bring the event branding to life, promotional materials were mainly developed that could be given away as goodies during the event. Below you will find more examples of marketing materials that can be developed for an event in line with your branding. For example:
• Branded invites with matching envelope
• Goodie bags or box
• Branded coffee cups, coasters and other food and drinkware
• Promotional materials like tshirts, sweaters, totes en other client gifts
• Booklets, cards, flyers, posters and more
As part of the event branding, it was decided to develop and print a cotton tote bag. Not just a great gift for the visitors of the Honey, Be! event but also a way to create more brand awareness. With this goal in mind, it was decided to only use the logo printed on the front of the tote. The illustration also makes it a fun item to use instead of just free promotion for the brand.
For the second edition of Honey, Be! we’ve developed simple t-shirts with the logo on the chest area.
A live event or brand activation is an excellent marketing tool to connect your brand with your ideal customer. You can create an unforgettable event by using the right materials to create a real experience around your brand.
Even if it is an offline event you can still create an experience. Send out a branded goodie bag or box ahead of the event, for example. Choose materials that suit your branding and designs that help you achieve your goal.
Are you or your team organizing an event for your brand? We also create custom marketing materials in style of your branding. So you don’t have to complete an entire branding process to hire us for event branding. As a luxury branding expert, we can brainstorm with you about what fits with your goals. We can help you choose the right marketing materials that match the event branding and the identity of the brand.
Get in touch with us to discuss the possibilities.