Honey, Be! is the selfcare event for women by women in Amersfoort.
For Honey, Be! we’ve created the branding for the event: a main logo, alternatives and extra badges with an icon. The women behind the organization wanted a logo that looks feminine, feels like self care and they all agreed that the icon needed to be a bee — a play on their name.
For the logo we decided to play with different types of fonts to highlight the ‘be’. When you pronounce the brand name the emphasize is on the ‘be’ part to highlight that you can just be who you are and feel good. Because the event is going to be held at a beauty salon, I decided to create alternative logos with an apothecary look and feel. The labels you used to see on old pharmacies bottles.
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