The Talent Institute | Email Marketing & Newsletter | Fiona Gobbo Creative
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THE TALENT INSTITUTE

EMAIL MARKETING | NEWSLETTER

Client:
The Talent Institute
Date:
2016
Skills:
CONTENT CREATION • DIGITAL DESIGN

ONE NEWSLETTER, THREE TARGET GROUPS

 

Instead of sending out a newsletter that shows what students are currently doing, we decided to focus on providing valuable content for all three  target audiences of The Talent Institute newsletter: potential students, alumni & companies . The concept behind this newsletter is to show:

 

~ What growth hackers & content creators can do for a company;

~ What potential students can expect to learn;

~ And inspire alumni.

 

Because the email marketing case was given to us around the holiday season, we focused on a holiday themed newsletter with tips on how to set-up your own holiday newsletter campaign.

 

The newsletter shows the skills that growth hackers and content creators have to help a company to create a successful email campaign (creating content and analyzing data), gives a clear image of what potential students can expect to learn (creating an awesome holiday newsletter campaign with skills learned at TTI) and alumni are inspired with four easy to follow tips to set-up a holiday campaign for the company they work for.

 

This case was created with Marrie de Priester & Kitty Onwezen as part of our traineeship at The Talent Institute.

TTI NEWSLETTER

Email Marketing Campaign The Talent Institute | Fiona Gobbo Creative | Holiday Newsletter Campaign

ONE NEWSLETTER, THREE TARGET GROUPS

 

Instead of sending out a newsletter that shows what students are currently doing, we decided to focus on providing valuable content for all three  target audiences of The Talent Institute newsletter: potential students, alumni & companies . The concept behind this newsletter is to show:

 

~ What growth hackers & content creators can do for a company;

~ What potential students can expect to learn;

~ And inspire alumni.

 

Because the email marketing case was given to us around the holiday season, we focused on a holiday themed newsletter with tips on how to set-up your own holiday newsletter campaign.

 

The newsletter shows the skills that growth hackers and content creators have to help a company to create a successful email campaign (creating content and analyzing data), gives a clear image of what potential students can expect to learn (creating an awesome holiday newsletter campaign with skills learned at TTI) and alumni are inspired with four easy to follow tips to set-up a holiday campaign for the company they work for.

 

This case was created with Marrie de Priester & Kitty Onwezen as part of our traineeship at The Talent Institute.

TTI NEWSLETTER

Email Marketing Campaign The Talent Institute | Fiona Gobbo Creative | Holiday Newsletter Campaign

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