Amivi Coffee is a local high quality coffee brewery and café located in Rome. They’re self-proclaimed coffee lovers creating high quality coffee for other coffee lovers. Driven by their love of creating the perfect blend that suits your daily routine, they’re bringing the taste of authentic Italian coffee to your home via their new webshop.
After creating the perfect high quality coffee blends, Amivi Coffee wanted to deliver the blends to a bigger European audience. Following the last lockdowns it became clear they needed an extra point of sales for their coffee. But mostly, they were inspired by the unity during this difficult time.
Their goal is to solidify the brand as a high quality coffee brand instead of just a local coffee shop. They wanted to branche out and go where the clients are IRL. To achieve this, they’re investing in coffee trucks or coffee bars on wheels and a webshop to sell their coffee blends. Therefore, the designs need to be recognizable for their current customer base and attract new coffee lovers from all over Europe.
Disclaimer: This a passion project which means it is for a fictional client.
Project scope & deliverables
Branding design service | Packaging design | Website mock-up | Social media templates | Marketing collateral
The objective was to create a brand identity for their high-end coffee brand that is easy to work with. In it, we wanted to bring together two of Amivi Coffee signatures: their love for high quality coffee and the simplicity of brewing good coffee. That’s why we’ve created a coffee brand identity with a logo suite consisting of a simple but elegant font. We’ve combined this font with an icon that they’re most known for: their coffee beans.
The primary logo is a combination of elements that can also be used on their own. The brand touch points where it is highly expected that a new client comes in contact with, will mostly use the primary logo. For other brand materials and points of communication, the brand can play around with their logo suit. To stay cohesive, their brand guide has strict guidelines to follow.
The brand color palette has natural tones matching the natural interior in the coffee bar. The tones can also be combined easily for playful content. This will help them to unite their coffee brand with even more coffee lovers all over Europe.
One of the most prominent brand designs for the coffee brand are their packaging for their three coffee blends. The natural materials are a common thread inside the local coffee bar which is why the coffee packaging follows this design. Every color is attached to a different coffee blend and the packaging is made out of natural materials.
We’ve also created templates for social media to easily share content with coffee lovers from all over Europe. In addition, we have created several other materials to unite coffee lovers with Amivi Coffee.
One of the most prominent brand designs for the coffee brand is their packaging for the three different coffee blends. Natural materials are the common thread in their local coffee bar. That is why natural materials have been chosen for the packaging and each color represents a different blend.
We also supplied the design for the coffee cups that are used for to-go coffee if the customer does not have their own take-away cup.
Every order that comes through the Amivi Coffee webshop is packed in a special shipping box. The coffee packs are protected with custom stamped paper and a personal thank you card is added. All designs are made from recycled materials.
For the real coffee lovers we have created a loyalty card that can be used in the cafe as well as at one of the coffee trucks. Every sixth coffee is on the house at Amivi Coffee. This way, the brand promotes local customer loyalty.
We’ve created simple business cards for Amivi Coffee with all important (contact) information. The function of the business cards is for people to take them and give them, for example, to someone who is looking for a good coffee bar in Rome. Or used as a reminder if the customer comes to Rome again for a visit.
The design has a more luxurious finish than the other materials to increase the likelihood of people saving the business card. By using thicker paper, the card also remains scratch and wrinkle-free.
We’ve created social media templates to easily share new content with coffee lovers from all over Europe. The templates can be used in Canva with custom elements. This allows Amivi Coffee to quickly and easily create content for their ‘At home barista’-tutorials and promotional material for their coffee blends.
Custom highlights have also been created for their Instagram Stories where the customer can find secret menu items, UGC is shared and the customer stays informed on what happens behind the scenes.
Stickers have been made in the style of the Amivi Coffee branding for both the café windows and the coffee trucks. We also made special stickers to stick on the shipping boxes.
After the Strategic Brand Design project is completed, you will receive both a brand guide and an off-boarding e-book with tips to start your entrepreneurial journey. The brand book helps you to consistently use your new branding, explains where to find which material in your personal brand folder and ensures that you can achieve success.
The off-boarding e-book helps you to build your brand. Here you will find a general illustration of what your brand folder looks like and how you can best use the different files. How your brand guide helps your brand stay consistent and how to apply your strategy. Tips on what you should and shouldn’t do with your logos, explanations about color codes and how we can work together again. You can see what we offer on our service page.